The Trade Desk
Business Development GM (Holdco)
New York, New York, United States•19 days ago
$134K – $245K
business developmentsalesagency
MarketingRecentlyHybrid
PubMatic
Senior Manager, Product Marketing - Commerce Media, Data Partnerships & Curation
programmaticcommerce mediadata partnershipscurationproduct marketinggo-to-marketsales enablementlaunch managementretail mediaad tech
Key details
Salary
$175K – $200K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Redwood City, California, United States
Full job description
Senior Manager of Product Marketing role at PubMatic based in Redwood City, California. Responsible for go-to-market strategy and execution for Commerce Media, Data Partnerships, and Curation. Key duties include building GTM strategies, defining data partnerships positioning, evangelizing curation capabilities, executing launch processes, enabling sales teams, providing market intelligence to product, and developing content strategies. Requires deep understanding of retail media, programmatic advertising, data ecosystems, and sales-driven GTM motions. Benefits include paid leave, healthcare, commuter benefits, wellness programs, unlimited DTO, and in-office lunches. Hybrid work schedule with 3 days in office and 2 days remote. Salary range $175,000 to $200,000 USD.
What you'll do
- Build and own the go-to-market strategy for Commerce Media offerings
- Define data partnerships positioning and tell the data partnerships story
- Evangelize Curation capabilities and build category narrative
- Build and execute repeatable launch processes for new capabilities and partner announcements
- Enable sales and partner success teams to confidently position Commerce Media, Data, and Curation capabilities
- Bring partner, buyer, and competitive intelligence back to product to shape roadmap priorities
- Work with marketing to develop content and thought leadership strategies
- Establish a clear, differentiated narrative for Curation, Commerce Media, and Data Partnerships capabilities
- Build sales and partner confidence in positioning and pitching capabilities
- Serve as internal expert on Commerce Media and Curation market dynamics
- Drive measurable growth in adoption, partner engagement, and new deal activity
- Establish a repeatable, high-quality launch process for data partnership announcements and Curation product updates
Requirements
- Solid understanding of the retail media and commerce advertising landscape, data partnerships, ecosystems, and/or programmatic curation
- Deep familiarity with the programmatic stack, SSPs, DSPs, DMPs, and data marketplaces
- Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources
- Comfort running small to mid-size launches and partner announcements with autonomy
- Familiarity with sales-driven motions and partner-facing go-to-market
- Ability to synthesize competitive dynamics, partner feedback, and buyer trends into clear, actionable insights
- Ability to distill technical complexity, data integrations, supply path dynamics, and curation mechanics into simple, compelling stories
Benefits
Paid leave programsPaid holidaysHealthcare, dental and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week
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