The Trade Desk
Business Development GM (Holdco)
New York, New York, United States•19 days ago
$134K – $245K
business developmentsalesagency
Marketing15 days agoHybrid
PubMatic
Senior Manager, Product Marketing
product marketingad techprogrammaticsales enablementproduct-led growthlaunch managementmarket intelligencego-to-market
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
New York, New York, United States
Full job description
Senior Manager of Product Marketing role focused on buy-side ad tech. Responsibilities include managing product launches, enabling sales teams, driving market expansion, incorporating customer and market insights into product strategy, and collaborating with marketing on demand generation. Requires experience in buy-side programmatic advertising, sales-led go-to-market strategies, and strong communication skills. Hybrid work schedule with 3 days in office and 2 days remote. Benefits include comprehensive healthcare, paid leave, commuter benefits, wellness programs, unlimited discretionary time off, and in-office amenities.
What you'll do
- Build and execute repeatable launch processes for all size releases
- Enable sales teams to confidently position new features and explain their value
- Partner with sales teams to create programs that grow share of wallet and open new client segments
- Bring customer and market intelligence to product, shaping roadmap priorities and informing product-led enablement
- Work with marketing to identify and execute content strategies that fuel adoption and new opportunity generation
Requirements
- Experience on the buy-side (DSP, agency, client-direct) with a solid grasp of how programmatic demand works
- Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources
- Comfort running small to mid-size launches with autonomy, from positioning and messaging through enablement and content
- Familiarity with sales-driven motions and how to enable cross-sell and upsell in complex accounts
- Interest in shaping product-led GTM approaches, from in-platform messaging to client enablement
- Ability to distill complexity into simple, compelling stories, both in writing and in front of clients
Tech stack
ad techprogrammatic demandproduct marketingsales enablementproduct-led growth
Benefits
Paid leave programsPaid holidaysHealthcare, dental and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week
Apply now
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