The Trade Desk
Business Development GM (Holdco)
New York, New York, United States•19 days ago
$134K – $245K
business developmentsalesagency
MarketingRecentlyHybrid
PubMatic
Senior Manager, Marketing Communications
content marketingcorporate communicationsPRAI toolsprogrammatic advertisingthought leadershipdigital marketingevent contentexecutive communicationsresearch-driven contentwritingjournalismSSPDSPCTVretail media
Key details
Salary
$130K – $145K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
New York, New York, United States
Full job description
Senior full-time marketing role focused on driving PubMatic's earned media presence, thought leadership content, event communications, and research output. Responsibilities include developing pitchable narratives, securing PR coverage, monitoring industry news, supporting partner announcements, creating research-driven content, preparing executive communications, leading event content strategy, contributing to owned channels, and leveraging AI tools to enhance workflow. Requires 5+ years experience in marketing communications, content marketing, corporate communications, journalism, or PR, strong writing skills, journalist mindset, familiarity with programmatic advertising or eagerness to learn, experience supporting executives, and project management skills. Hybrid work schedule based in New York. Benefits include paid leave, healthcare, commuter benefits, wellness programs, unlimited discretionary time off, and in-office perks. Salary range $130,000 to $145,000 USD.
What you'll do
- Drive thought leadership program by identifying story angles and developing pitchable narratives
- Collaborate with PR partners to secure coverage in key trade outlets
- Monitor industry news daily and identify newsjacking opportunities
- Support partner announcements, award submissions, and contributed content
- Support development of research-driven content including whitepapers and industry reports
- Develop talking points, messaging frameworks, and briefing materials for leadership
- Support byline development and executive content across channels
- Lead content strategy and execution for owned and sponsored events
- Write and edit executive presentations, conference talking points, and session content
- Ensure speaking moments align with broader narrative and business objectives
- Contribute to owned channels: blog, website copy, email, and event content
- Develop content supporting Sales, Product Marketing, and GTM teams
- Partner with Digital Marketing to translate content into social media programming
- Leverage AI tools to increase output velocity, accelerate research, and iterate drafts
- Apply editorial judgment to balance AI assistance with human voice and credibility
Requirements
- 5+ years of experience in marketing communications, content marketing, corporate communications, journalism, or PR
- Strong writing skills with demonstrated range: long-form research, whitepapers, executive-voice content, editorial commentary, and channel-specific copy
- Journalist’s mindset with intellectual curiosity and news instincts
- Experience developing research-driven content from scoping to packaging findings
- Familiarity with programmatic advertising ecosystem or eagerness to develop domain fluency
- Proven ability to prepare and support executives for interviews, panels, keynotes, and briefings
- Hands-on experience with AI writing and research tools with editorial discipline
- Strong cross-functional instincts working with Sales, Product, Digital Marketing, and PR
- Exceptional project management skills managing multiple workstreams and deadlines
- Portfolio or writing samples demonstrating range across formats
- BA/BS in communications, journalism, PR, English, or related discipline preferred
Tech stack
AI writing toolsresearch toolsdigital marketingcontent marketingprogrammatic advertising ecosystemSSPsDSPsCTVretail mediaidentityagentic AI
Benefits
Paid leave programsPaid holidaysHealthcare, dental, and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week
Apply now
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