Full job description
Join the Digital Integration Services team to lead digital marketing transformation initiatives for global brands. Responsibilities include client consultation, tech stack evaluation, defining requirements for digital experience platforms and marketing technologies, data platform consulting, developing transformation roadmaps, implementation support, data analytics, training, performance monitoring, strategy development, industry research, and client relationship management. Requires 12-16 years overall experience with 7-10 years in client-facing roles, preferably with an MBA or equivalent and strong communication skills. Proven digital marketing consulting experience is essential. The role demands independent project management, problem-solving skills, and the ability to work across multiple projects. Technologies include Adobe Experience Manager, Sitecore, Crown peak, MarTech, CRM, Customer Data Platforms, marketing automation, data platforms, analytics, and AI. Location: Bengaluru, Karnataka, India.
What you'll do
- Collaborate with clients to understand marketing goals, target audience, current tech stack, and problems
- Conduct assessments of existing digital marketing technology infrastructure
- Evaluate client tech stack and identify gaps, redundancies, and opportunities
- Research and analyze digital marketing tools, platforms, and integrations
- Define requirements for digital experience platforms, enterprise content management systems, customer engagement technologies, marketing technology ecosystems, commerce platforms, CRM solutions
- Collaborate with solution architects and platform specialists
- Provide consulting expertise across MarTech, CRM, CDP, personalization, marketing automation, and customer experience ecosystems
- Lead requirements and consulting for enterprise data platforms including data ingestion, integration, transformation, governance, lineage, reporting, analytics, and data architecture
- Develop recommendations and roadmaps for optimizing digital marketing tech stack
- Present findings and prioritize recommendations
- Collaborate with teams/vendors to implement and integrate selected tools
- Oversee deployment, configuration, data migration, and user training
- Establish data collection and analytics processes aligned with marketing goals
- Define KPIs and configure analytics tools and dashboards
- Provide training and documentation to client marketing teams
- Offer ongoing support and troubleshooting
- Monitor performance of digital marketing tech stack and optimize
- Develop and implement digital marketing strategies aligned with client goals
- Conduct industry research and competitor analysis
- Foster strong client relationships and provide regular updates
- Proactively propose new strategies and initiatives
Requirements
- Overall experience of at least 12-16 years
- 7-10 years in client facing roles
- Bachelor’s or Master’s degree or equivalent experience preferred
- MBA or equivalent experience from a reputed Business School with Marketing specialization (also non-MBA with exceptional communication skills)
- Proven experience in digital marketing, preferably in a consulting or agency environment
- Excellent communication and presentation skills
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines
- Demonstrated problem-solving skills and proactive attitude
Tech stack
Adobe Experience Manager (AEM)SitecoreCrown peakMarTechCRMCustomer Data Platforms (CDP)Personalization platformsMarketing automation platformsData platformsAnalytics solutionsAI capabilities
Benefits
Employee well-being focusCollaborative work environmentOpportunities for growth through learning, development and career advancementInnovation-driven cultureWork-life balance and flexibilityDiversity and inclusion commitment