PubMatic seeks a senior content marketing strategist with 7+ years experience in B2B tech, SaaS, or ad tech. The role involves building and managing content programs that translate research insights and strategic direction into compelling content across formats and channels. Responsibilities include content planning, long-form and short-form content creation, social media strategy, performance measurement, and cross-team collaboration. Candidates must have strong writing skills, strategic thinking, project management abilities, comfort with data-driven measurement, and hands-on experience with AI tools for content creation. Familiarity or eagerness to learn programmatic advertising and digital media ecosystems is required. The position is full-time, hybrid based in New York, NY. Benefits include healthcare, paid leave, commuter benefits, wellness programs, unlimited discretionary time off, and in-office lunches. Salary range is $125,000 to $150,000 USD.
What you'll do
Build and run content engine translating research insights and strategic direction into content
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Own full content cycle: planning, creating across formats, distributing, and measuring impact
Coordinate with research to package insights for different audiences
Develop and execute social media strategy to amplify content and capture market moments
Create sustainable flow of blog posts, email content, newsletters, and repurpose content for sales assets and webinars
Establish measurement frameworks and track engagement, reach, audience growth, and business impact
Iterate content based on data and partner with sales to identify gaps
Collaborate across teams to ensure content lands with the right people at the right time
Leverage AI tools to increase output velocity and accelerate research while maintaining editorial judgment
Manage multiple workstreams, hit deadlines, and communicate progress and blockers
Requirements
7+ years of hands-on experience in content marketing, content strategy, corporate communications, or related work in B2B tech, SaaS, or ad tech
Strong writing skills across long-form research, short-form social and email, executive voice, and web copy
Strategic thinking paired with execution
Experience developing content tied to business outcomes
Comfort with data and measurement, establishing success metrics and pivoting based on results
Project management skills to juggle multiple workstreams and coordinate across teams
Hands-on approach to AI tools for research, drafting, and optimization
Familiarity or eagerness to learn programmatic advertising, ad tech, or digital media ecosystem
Strong cross-functional collaboration skills
Portfolio of writing samples demonstrating range and strategic thinking
BA/BS in communications, marketing, journalism, English, or related discipline preferred
Tech stack
AI tools
Benefits
Paid leave programsPaid holidaysHealthcare, dental and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week
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