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Smartly
Senior Manager, Consumer Insights
consumer insightsmarket researchqualitative researchquantitative researchbrand trackingcreative testingaudience segmentationmarketingproductcross-functionalstorytellingdata synthesis
Key details
Salary
$150K – $175K
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Chicago, Illinois, United States; New York, New York, United States
Full job description
This role involves leading consumer research using qualitative and quantitative methods to generate insights that influence marketing, product, and creative decisions. Responsibilities include defining research problems, designing and executing studies such as brand tracking and creative testing, synthesizing data sources, and advocating for consumer perspectives in strategic planning. The candidate should have strong experience in consumer insights or market research, expertise in research methods, ability to communicate findings effectively, and experience working cross-functionally. Benefits include five weeks PTO, healthcare, 401K matching, equity grants, wellness and learning reimbursements, volunteer time off, stock options, and other insurance benefits. Salary range is $150,000 to $175,000 per year plus performance bonus.
What you'll do
- Lead end-to-end consumer research across qualitative and quantitative methods, from problem definition to insight delivery
- Partner with marketing, product, and customer-facing teams to identify key business questions and shape research agendas
- Translate complex data and research findings into clear, compelling stories that influence decision-making
- Design and execute studies such as brand tracking, creative testing, audience segmentation, and industry thought leadership
- Synthesize multiple data sources (research, platform data, market trends) into cohesive insights
- Advocate for the voice of the consumer in strategic planning and day-to-day decisions
- Build scalable research frameworks and best practices that improve how insights are generated and used across the company
Requirements
- Strong experience in consumer insights, market research, or a related field, ideally in tech, media, or digital advertising
- Expertise across qualitative and quantitative research methods, with the ability to choose the right approach for the problem
- Proven ability to turn research into clear narratives that influence stakeholders
- Experience working cross-functionally with marketing, product, or strategy teams
- Comfort working with ambiguity and shaping loosely defined problems into structured research plans
- Strong communication skills, with the ability to present to senior stakeholders and translate insights into business impact
- Experience with areas such as brand measurement, creative testing, or audience insights is a plus
Benefits
Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick daysGenerous healthcare packages & mental health benefits401K plus matching & equity grants for all new SmartliesWellness benefit & learning reimbursement opportunitiesVolunteer time off days & company donation matching opportunitiesStock optionsMedical/dental/vision insurancesRetirement savings benefitsParental leaveLife insuranceDisability benefits
Apply now
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