AdTechTalent
Programmatic3 days agoHybrid

Merkle

Senior/Lead Digital Analytics & CDP Consultant

digital analyticsAdobe AnalyticsGoogle Analytics 4CDPprogrammaticmarketing automationSQLJavaScriptdata visualizationGDPRcustomer datadigital marketingSEOPPCGoogle AdsFacebook Adsdata qualityfrontendhybrid work

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Belgrade, Serbia

Full job description

Responsible for design, configuration, and deployment of digital tracking and measurement using Adobe Analytics, Google Analytics 4, and related tools. Implement Customer Data Platform (CDP) solutions by ingesting customer data from multiple channels, modeling customer 360 views, and activating insights for marketing automation, programmatic advertising, and CRM. Convert digital measurement data into marketing reports to optimize campaigns and increase conversions. Conduct ad-hoc analyses to support marketing and sales teams. Act as interface for GDPR and data protection related to measurement and CDP. Requires 3+ years experience in digital analytics, proficiency with Adobe Analytics or Google Analytics 4, strong understanding of digital marketing, SQL, JavaScript, and experience with CDP and marketing cloud technologies. Hybrid work model based in Belgrade, Serbia.

What you'll do

  • Design, configure and deploy digital tracking/measurement capabilities using tools like Adobe Analytics, Google Analytics 4, Adobe Tags, Google Tag Manager
  • Implement Customer Data Platform (CDP) by ingesting customer data from digital channels and internal systems
  • Model customer 360 view and activate actionable insights for Marketing Automation, Customer Acquisition/Programmatic, and CRM
  • Convert digitally measured actions into marketing reports to optimize marketing and increase conversions
  • Perform ad-hoc analysis, findings and recommendations to support marketing and sales teams
  • Serve as interface for GDPR and Data protection topics related to Measurement and CDP

Requirements

  • Bachelor’s or Master’s Degree in a technology-related field (Engineering, Computer Science, IT, etc.)
  • 3+ years of digital (web/mobile) analytics experience
  • Complete skills in Adobe Analytics / Adobe Customer Journey Analytics or Google Analytics / GA4 measurement plan building, development and deployments
  • Advanced understanding of digital marketing including SEO, PPC, social media, campaign tagging and conventions
  • Knowledge of advertising solutions like Google Ads, Facebook Ads, Floodlight, TheTradeDesk
  • Experience with Analytics data quality process (HubScan, Observepoint)
  • Databases and data manipulation using SQL, relational databases and Excel
  • Experience with frontend technologies (HTML, JavaScript)
  • Understanding of customer life cycle, customer data touchpoints and business processes
  • Strong analytical and complex problem-solving skills
  • Strong team collaboration and organizational skills
  • Preferred: Experience with 3rd party CDP or DMP tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm)
  • Preferred: Experience with Marketing/CMS cloud technologies such as Adobe AEM, Target, Journey Optimizer, Salesforce Marketing Cloud, Datorama, DMP, CRM, Google BigQuery, WordPress, Shopify
  • Preferred: Knowledge of reporting and data visualization tools like Google Data Studio, Tableau, PowerBI, Excel

Tech stack

Adobe Customer Journey AnalyticsAdobe AnalyticsGoogle Analytics 4Adobe TagsGoogle Tag ManagerJavaScriptGoogle Data StudioGoogle BigQueryAdobe AEPTealiumTreasure DataSalesforce Data CloudBloomreachExponeaAdobe Marketing AutomationSalesforce Marketing AutomationGoogle AdsFacebook AdsFloodlightTheTradeDeskHubScanObservepointSQLrelational databasesExcelHTMLAdobe AEMAdobe TargetAdobe Journey OptimizerSalesforce Marketing CloudSalesforce DatoramaGoogle BigQueryWordPressShopifyTableauPowerBI

Benefits

Hybrid work model with 1 day per week or 4 days per month in officeCompetitive salariesVolunteer daysWellness daysModern officesMulti-cultural environmentTraining and mentorshipGrowth opportunities within dentsu networkInclusive and supportive cultureFlexibility and work-life balanceGlobal collaboration with 70,000 colleagues across 145 countries

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