TripleLift
Accountant
Detroit, United States; New York, US•4 months ago
$75K – $95K
accountingpayrollcompensation
Programmatic1 month agoHybrid
Merkle
Senior/Lead Digital Analytics & CDP Consultant
digital analyticsAdobe AnalyticsGoogle Analytics 4CDPprogrammaticmarketing automationSQLJavaScriptdata visualizationGDPRcustomer datadigital marketingSEOPPCGoogle AdsFacebook Adsdata qualityfrontendhybrid work
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Mid-level
Years experience
3-5
Location
Belgrade, Serbia
Full job description
Responsible for design, configuration, and deployment of digital tracking and measurement using Adobe Analytics, Google Analytics 4, and related tools. Implement Customer Data Platform (CDP) solutions by ingesting customer data from multiple channels, modeling customer 360 views, and activating insights for marketing automation, programmatic advertising, and CRM. Convert digital measurement data into marketing reports to optimize campaigns and increase conversions. Conduct ad-hoc analyses to support marketing and sales teams. Act as interface for GDPR and data protection related to measurement and CDP. Requires 3+ years experience in digital analytics, proficiency with Adobe Analytics or Google Analytics 4, strong understanding of digital marketing, SQL, JavaScript, and experience with CDP and marketing cloud technologies. Hybrid work model based in Belgrade, Serbia.
What you'll do
- Design, configure and deploy digital tracking/measurement capabilities using tools like Adobe Analytics, Google Analytics 4, Adobe Tags, Google Tag Manager
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