AdTechTalent
Data Science10 days agoHybrid

Merkle

Senior Lead - Digital Analytics

digital analyticsGA4Google Tag ManagerBigQueryFirebaseJavaScriptSQLPythonserver-side taggingconsent managementAPI integrationscloud platformsdata visualisationdata warehousingmobile app analyticsAdobe AnalyticsAdobe LaunchGoogle Cloud PlatformTealiumanalytics strategyclient managementteam leadershipmeasurement frameworks

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

London, United Kingdom

Full job description

Seeking a Digital Analytics Senior Lead to shape analytics strategy, lead complex client engagements, and develop a high-performing team. Role involves acting as senior advisor, translating business requirements into analytics strategies, leading enterprise implementations using GA4, GTM, BigQuery, Firebase, and related technologies. Responsibilities include managing multiple client projects, providing technical oversight, coaching team members, and driving best practices in tracking and reporting. Requires strong experience in digital analytics, advanced knowledge of GA4 and GTM, excellent consulting and communication skills, and leadership experience. Desirable skills include JavaScript, SQL, Python, Adobe Analytics, and cloud platforms. Permanent hybrid role based in London with benefits including private medical insurance, flexible working, and various employee support programs.

What you'll do

  • Act as senior strategic advisor for key client accounts, leading discovery sessions, workshops and strategic planning
  • Build strong relationships with senior stakeholders
  • Translate business requirements into analytics, measurement and data strategies
  • Lead enterprise analytics implementations across GA4, GTM, BigQuery, Firebase and related technologies
  • Define measurement frameworks, data-layer architectures and governance standards
  • Drive best practice across tracking, reporting and data quality
  • Provide technical oversight ensuring solution designs and outputs meet agreed standards
  • Lead multiple concurrent client engagements managing scope, risks, timelines, resources, delivery quality and commercial processes
  • Line manage, coach and develop analytics professionals
  • Support recruitment, onboarding and performance reviews
  • Identify growth opportunities and contribute to thought leadership, innovation and continuous improvement
  • Deliver strategic analytics engagements aligned with client objectives, scope and timelines
  • Build trusted senior client relationships and improve clients' adoption and maturity of analytics capabilities
  • Identify new opportunities supporting account development and sustainable revenue growth
  • Mentor and develop team members through feedback, coaching and development planning
  • Foster a collaborative, inclusive and high-performance culture

Requirements

  • Strong experience in digital analytics, measurement, data or a related discipline, including leading strategic projects, implementations or complex client engagements
  • Advanced knowledge of enterprise analytics platforms, particularly Google Analytics 4 and Google Tag Manager
  • Strong consulting, communication and presentation skills, with experience advising senior client stakeholders
  • Ability to manage multiple projects, stakeholders and priorities while maintaining close attention to quality and detail
  • Experience mentoring, coaching or managing team members with a collaborative, humble and approachable leadership style
  • Commercial awareness, client-first mindset and passion for analytics, technology and solving complex challenges
  • Desirable: Experience with JavaScript, SQL, BigQuery, Python, Firebase, server-side tagging, consent management platforms, API integrations, cloud platforms, data visualisation tools, data warehousing solutions or mobile app analytics
  • Desirable: Knowledge of Adobe Analytics and Adobe Launch
  • Desirable: Experience with Google Cloud Platform and Tealium

Tech stack

Google Analytics 4Google Tag ManagerBigQueryFirebaseJavaScriptSQLPythonserver-side taggingconsent management platformsAPI integrationscloud platformsdata visualisation toolsdata warehousing solutionsmobile app analyticsAdobe AnalyticsAdobe LaunchGoogle Cloud PlatformTealium

Benefits

Permanent roleHybrid working (approx. one day per week in office)Company-funded Private Medical Insurance24/7 Virtual GPGenerous sick-pay policyWellbeing daysVolunteering timeFlexible bank-holiday swapsRetail discountsGym accessTech schemesEnhanced maternity, paternity and carers leaveExtended sick leaveMenopause and baby-loss support10 fertility treatment daysLife assuranceIncome protectionFinancial education toolsFlexible savings optionsFlexible working arrangements

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