Senior Lead - Digital Analytics at Merkle | AdTechTalent
Data Science1 month agoHybrid
Merkle
Senior Lead - Digital Analytics
digital analyticsGA4Google Tag ManagerBigQueryFirebaseJavaScriptSQLPythonserver-side taggingconsent managementAPI integrationscloud platformsdata visualisationdata warehousingmobile app analyticsAdobe AnalyticsAdobe LaunchGoogle Cloud PlatformTealiumanalytics strategyclient managementteam leadershipmeasurement frameworks
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
London, United Kingdom
Full job description
Seeking a Digital Analytics Senior Lead to shape analytics strategy, lead complex client engagements, and develop a high-performing team. Role involves acting as senior advisor, translating business requirements into analytics strategies, leading enterprise implementations using GA4, GTM, BigQuery, Firebase, and related technologies. Responsibilities include managing multiple client projects, providing technical oversight, coaching team members, and driving best practices in tracking and reporting. Requires strong experience in digital analytics, advanced knowledge of GA4 and GTM, excellent consulting and communication skills, and leadership experience. Desirable skills include JavaScript, SQL, Python, Adobe Analytics, and cloud platforms. Permanent hybrid role based in London with benefits including private medical insurance, flexible working, and various employee support programs.
What you'll do
Act as senior strategic advisor for key client accounts, leading discovery sessions, workshops and strategic planning
Build strong relationships with senior stakeholders
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Build trusted senior client relationships and improve clients' adoption and maturity of analytics capabilities
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Mentor and develop team members through feedback, coaching and development planning
Foster a collaborative, inclusive and high-performance culture
Requirements
Strong experience in digital analytics, measurement, data or a related discipline, including leading strategic projects, implementations or complex client engagements
Advanced knowledge of enterprise analytics platforms, particularly Google Analytics 4 and Google Tag Manager
Strong consulting, communication and presentation skills, with experience advising senior client stakeholders
Ability to manage multiple projects, stakeholders and priorities while maintaining close attention to quality and detail
Experience mentoring, coaching or managing team members with a collaborative, humble and approachable leadership style
Commercial awareness, client-first mindset and passion for analytics, technology and solving complex challenges
Desirable: Experience with JavaScript, SQL, BigQuery, Python, Firebase, server-side tagging, consent management platforms, API integrations, cloud platforms, data visualisation tools, data warehousing solutions or mobile app analytics
Desirable: Knowledge of Adobe Analytics and Adobe Launch
Desirable: Experience with Google Cloud Platform and Tealium
Tech stack
Google Analytics 4Google Tag ManagerBigQueryFirebaseJavaScriptSQLPythonserver-side taggingconsent management platformsAPI integrationscloud platformsdata visualisation toolsdata warehousing solutionsmobile app analyticsAdobe AnalyticsAdobe LaunchGoogle Cloud PlatformTealium
Benefits
Permanent roleHybrid working (approx. one day per week in office)Company-funded Private Medical Insurance24/7 Virtual GPGenerous sick-pay policyWellbeing daysVolunteering timeFlexible bank-holiday swapsRetail discountsGym accessTech schemesEnhanced maternity, paternity and carers leaveExtended sick leaveMenopause and baby-loss support10 fertility treatment daysLife assuranceIncome protectionFinancial education toolsFlexible savings optionsFlexible working arrangements
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