AdTechTalent
Product21 days agoHybrid

Merkle

Senior / Lead CRM & Loyalty Consultant

CRMdigital transformationAdobeSalesforceMicrosoft DynamicsSitecoreproject managementconsultingbusiness processstakeholder managementpredictive analyticsAImentoringrequirements engineering

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Belgrade, Serbia

Full job description

Lead and advise on CRM strategy implementation aligned with business goals. Oversee complex CRM projects ensuring timely delivery and budget compliance. Collaborate with senior management and stakeholders to meet business needs. Continuously optimize CRM systems. Lead consulting projects and develop digital transformation strategies. Mentor junior consultants. Manage business backlog and prioritize value generation. Act as subject matter expert in client engagements. Conduct requirements engineering and document specifications for platforms including Adobe, Salesforce, Microsoft Dynamics, and Sitecore. Define and enhance industry-specific business processes. Support customers throughout digital projects. Collaborate with development, UX/Design, and content teams. Facilitate client workshops. Stay updated on digital trends impacting clients. Requires expertise in multiple CRM platforms, database knowledge, cross-industry experience, stakeholder management, project and change management, data analytics, CRM training, and business process mapping. Hybrid work model with one day per week or four days per month in office.

What you'll do

  • Advise and lead implementation of CRM strategies aligned with business goals
  • Oversee complex CRM projects ensuring timely and budget-compliant completion
  • Work closely with senior management and stakeholders to meet business needs
  • Continuously refine and optimize CRM systems based on evolving requirements
  • Lead consulting projects enhancing CRM capabilities for clients
  • Develop digital transformation strategies and concepts
  • Take responsibility for significant project components and contribute to larger initiatives
  • Advise clients on digital roadmaps and identify value generation opportunities
  • Mentor junior consultants and analysts
  • Develop expertise in multiple relevant technologies or topics
  • Manage business backlog items and prioritize through value generation
  • Act as subject matter expert in client pitches and business development
  • Conduct requirements engineering and create functional specifications
  • Document and manage functional/non-functional requirements
  • Define and enhance industry-specific business processes
  • Support and consult customers throughout digital projects
  • Build business bridge between internal and client stakeholders
  • Collaborate with development, UX/Design, and content teams
  • Prepare and facilitate client workshops for idea creation and requirements engineering
  • Stay updated on digital trends and their impact on clients’ businesses

Requirements

  • Expertise in multiple CRM platforms with experience in large-scale implementations
  • Proficiency in database knowledge for understanding data structures in CRM projects
  • Cross-industry expertise, including global or highly regulated industries
  • Experience configuring CRM workflows, automation, and best practice implementations
  • Ability to manage C-level stakeholders and align CRM initiatives with business growth and digital transformation
  • Experience leading enterprise-wide CRM implementation projects and change management
  • Skills in leveraging predictive analytics and AI-driven insights for CRM enhancements
  • Experience leading CRM adoption programs and user engagement
  • Ability to lead business process re-engineering aligning CRM with strategic business goals
  • Capability to define long-term CRM roadmaps, transformation strategies, and global implementations
  • Strong organizational skills and dedication to transparency
  • Experience mentoring junior consultants and analysts
  • Experience conducting requirements engineering and creating functional specifications

Tech stack

AdobeSalesforceMicrosoft DynamicsSitecoreCRM platformsDatabasesPredictive analyticsAI-driven insights

Benefits

Hybrid work model with 1 day per week or 4 days per month in officeCompetitive salariesVolunteer daysWellness daysModern officesMulti-cultural environmentTraining and mentorship opportunitiesGlobal collaboration with over 70,000 colleaguesInclusive and supportive cultureGrowth opportunities within dentsu network

Apply now

Ready to take the next step in your career? Click the button below to continue to the application process.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.