Senior Field & Events Marketing Manager, EMEA

What you'll do

• Lead planning and execution of Tier 1 events (hosted and sponsored), including large-scale industry events, flagship StackAdapt experiences, and priority sponsorships
• Own regional flagship moments ensuring alignment with global standards while tailoring the experience to regional audiences
• Execute high-impact field events such as executive dinners, client entertainment, and localized networking activations to drive engagement and pipeline
• Manage all aspects of event delivery including budgeting, vendor and venue management, contract negotiation, logistics, attendee recruiting, onsite execution, follow up actions and reporting
• Build and maintain strong relationships with vendors, partners, and venues across EMEA
• Design and execute post-event lead nurturing workflows, ensuring a seamless hand-off to the sales team
• Provide content support for regional initiatives including event landing pages, email invitations and follow-ups, social promotion assets, and post-event nurture messaging
• Partner with EMEA revenue and marketing leadership on event messaging and campaign narratives, localizing them for the EMEA market
• Develop event-native messaging that differentiates large-scale and field activations from broader digital campaigns
• Ensure brand consistency while adapting tone and positioning to regional nuances
• Track and report on pipeline sourced and influenced, event ROI, attendance and engagement rates, budget utilization, and stakeholder satisfaction
• Partner with Marketing Ops and RevOps to ensure accurate attribution, campaign tracking, and performance reporting
• Use Salesforce and HubSpot (or similar) to manage campaigns, attribution, and reporting
• Continuously refine the overall EMEA event strategy, program mix, and investment allocation based on performance insights
• Run post-event analysis including stakeholder debriefs and feedback surveys to continuously improve program performance

Requirements

• 7+ years of event and/or field marketing experience, preferably in adtech, martech, SaaS, or B2B technology
• Experience supporting revenue teams across EMEA markets with strong cultural and market awareness
• Proven success owning and executing both large-scale (Tier 1) and regional field events that drive measurable pipeline results
• Ability to translate global messaging into locally relevant activations
• Strong project management skills and ability to manage multiple concurrent programs
• Experience working cross-functionally with Sales, Growth Marketing, and Content teams
• Strong communication skills and comfort working autonomously in-region
• Proven ability to develop and refine 'event-in-a-box' playbooks that empower local sales teams to execute while maintaining strict global brand standards and operational efficiency

Tech stack

Benefits