Senior Email & Lifecycle Marketing Manager

What you'll do

• Design and execute global lifecycle marketing programs including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels
• Manage global promotional send calendar, audience segmentation, and frequency to maximize engagement and maintain deliverability
• Build and manage marketing automation architecture including orchestration flows and trigger-based workflows to increase Lead-to-MQL conversion
• Own email channel strategy and performance with A/B testing and deliverability optimizations
• Develop and maintain audience segmentation models for personalized communication at scale
• Create email and lifecycle program reporting dashboards to provide actionable insights
• Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to align with pipeline targets and campaign calendars

Requirements

• Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation with measurable funnel conversion improvements
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems including complex workflow logic and database segmentation
• Strong analytical skills to evaluate program performance and communicate results
• Experience collaborating cross-functionally with Performance Marketing, Integrated Marketing, Marketing Operations, Design, Regional Marketing, and Revenue Operations
• Ability to manage multiple programs simultaneously, balance strategic thinking with execution, and work autonomously in a remote-first environment
• Preferred experience managing global or multi-region email programs

Tech stack

Benefits