Senior Director, Research & Insights

What you'll do

• Lead and grow a high-performing Research & Insights team (6+ people)
• Define and evangelize the vision, priorities, and operating model for the function
• Drive the evolution of the team into a proactive, commercially focused organization
• Align research initiatives with business goals, revenue impact, and platform adoption
• Serve as a strategic leader across Sales, Marketing, Product, Data, and Client Success teams
• Own the company’s measurement and ad effectiveness strategy across digital, CTV, and cross-channel solutions
• Partner with VP of Product Marketing on go-to-market strategy for research and insights initiatives, ensuring strong market positioning and adoption
• Oversee custom and syndicated research studies that demonstrate campaign performance, platform value, and business outcomes
• Evaluate and integrate emerging methodologies, tools, and partners to maintain industry leadership
• Translate campaign, audience, and platform data into actionable insights and strategic recommendations
• Input research perspective into the company’s narrative, positioning, all contributing to a data-backed point of view in market
• Develop compelling data/insights stories that clearly articulate product and platform differentiation
• Drive/support thought leadership initiatives across content, PR, case studies, events, and executive communications
• Represent the company externally through industry conferences, panels, client presentations, and strategic engagements
• Drive insight-led sales strategies that support pipeline growth and revenue generation
• Lead high-impact client conversations and executive presentations focused on measurement, effectiveness, and platform value
• Develop data-backed narratives and strategic recommendations that influence investment decisions
• Build and maintain strong relationships across agencies, brands, publishers, and measurement partners
• Partner with Product and Data teams to inform platform innovation and measurement strategy
• Influence product positioning and GTM priorities through market intelligence and customer insights
• Ensure research outputs are scalable, actionable, commercially impactful, and aligned with organizational objectives

Requirements

• 10+ years of experience in research, insights, measurement, analytics, strategy, or product marketing within adtech, media, publisher, agency, or digital advertising environments
• Proven experience leading and developing high-performing teams and building organizational functions
• Strong commercial acumen with a demonstrated ability to connect insights and measurement to revenue growth, product adoption, and client outcomes
• Deep expertise in ad effectiveness, media measurement, attribution, and ROI analysis across digital and CTV channels
• Strong understanding of the adtech ecosystem, including programmatic, premium publishers, mobile, video, and emerging channels
• Experience working with leading research and measurement partners such as Nielsen, Comscore, Kantar, Dynata, Adelaide, Upwave, DoubleVerify, IAS, and similar platforms
• Demonstrated ability to translate complex data into clear, compelling, and revenue-driving narratives
• Extensive experience leading client-facing initiatives and partnering closely with Sales and Client Success organizations
• Strong executive presence with the ability to engage credibly with senior clients, agency leaders, and internal stakeholders
• Established industry relationships and experience representing organizations externally through events, panels, speaking engagements, and thought leadership initiatives
• Collaborative leadership style with the ability to influence cross-functional teams and drive organizational alignment
• Bachelor’s degree or equivalent practical experience

Tech stack