Senior Director of Growth Marketing role based in New York City. Lead growth marketing transformation to increase marketing-sourced pipeline by 15-25% in year one and 35-50% at full build. Own brand to demand pipeline conversion, martech stack, data and audience targeting, account-based marketing, and digital channel performance. Manage a team of 3 direct reports. Responsibilities include building lead scoring models, managing BDR function, collaborating with Sales and Marketing Operations, and driving data-driven decision making. Requires 12+ years B2B marketing experience with pipeline accountability, ad tech/programmatic experience, and deep martech expertise including Salesforce integration. Benefits include paid leave, healthcare, commuter benefits, wellness programs, unlimited DTO, and in-office lunches. Hybrid work schedule with 3 days in office and 2 remote. Salary range $255,000 to $275,000 USD.
What you'll do
Own brand to demand pipeline conversion from marketing qualified lead through opportunity and close
Manage martech stack, data and audience targeting strategy across first- and third-party sources and intent signals
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Build and scale account-based marketing programs targeting new accounts at scale
Own digital channel performance including paid media, SEO, GEO, AEO, lifecycle, and web conversion as a coordinated system
Lead a team of 3 direct reports including web, BDR, and campaign managers
Track marketing-sourced pipeline lift and conversion rates quarter over quarter
Build and refine lead-scoring models and standardized lead workflows
Partner with Sales on lead response SLAs and feedback loops
Manage and develop the BDR function with disciplined cadences, scripts, and campaigns
Own growth marketing technology stack and reporting infrastructure
Develop first-party and third-party data strategy incorporating intent signals
Collaborate with Sales Operations and IT on Salesforce integration and data hygiene
Partner with Marketing Operations on attribution and budget planning
Design go-to-market approaches for expanding direct reach
Develop account and persona-level engagement strategies
Bring ad tech and programmatic fluency to agency and brand engagement
Set channel goals, audience segmentation, and continuous testing roadmap
Guide Digital Marketing team execution and hold accountability for channel contribution
Run disciplined experimentation framework with A/B testing
Prepare and present growth insights and funnel metrics to CMO and leadership
Build, lead, and develop a high-performing growth marketing team
Serve as a connective partner between growth marketing and regional marketing leaders
Set a high bar for data-driven decision making and operational rigor
Requirements
12+ years of progressive B2B marketing experience with direct accountability for pipeline conversion
Genuine ad tech or programmatic advertising experience marketing to agencies, brands, and/or commerce and retail media networks
Deep, hands-on expertise across the martech stack including marketing automation, CRM/Salesforce integration, intent data platforms, and data visualization and analytics tools
Proven experience building audience targeting strategies combining first-party and third-party data with intent signals
Tech stack
marketing automationCRMSalesforceintent data platformsdata visualizationanalytics toolsmartech stack
Benefits
paid leave programspaid holidayshealthcare, dental and vision insurancedisability and life insurancecommuter benefitsphysical and financial wellness programsunlimited DTO in the USreimbursement for mobilefully stocked pantriesin-office catered lunches 5 days per week
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