Senior Director of Marketing Operations role based in New York City. Responsible for building and leading marketing measurement, planning, and budget discipline to demonstrate marketing impact on business outcomes. Partner with Growth Marketing, Finance, Sales Operations, and regional marketing leads to develop marketing measurement frameworks, global planning processes, and unified budget management. Own marketing budget governance, forecasting, and reporting. Build executive dashboards and facilitate cross-functional alignment. Requires 12+ years experience in marketing operations or related fields, strong analytical skills including SQL and Salesforce expertise, and exceptional communication skills. BA/BS required; MBA preferred. Hybrid work schedule with 3 days in office and 2 days remote.
What you'll do
Design and implement a marketing measurement framework connecting marketing programs to pipeline creation, progression, and revenue
Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable attribution reporting
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Establish discipline that investment follows measurement with defined success metrics for every program
Develop marketing ROI reporting trusted by marketing leaders and executives
Partner with regional marketing leads to create and implement a consistent global marketing planning process tied to business outcomes
Build and maintain a tiered prioritization framework governing investment intensity levels
Coordinate planning inputs and timelines across North America, EMEA, and APAC marketing leaders and teams
Ensure plans translate into budget, headcount, and campaign execution to keep strategy, resourcing, and spend aligned
Own the planning calendar and cadence, refreshing plans quarterly against performance and priorities
Own marketing budget and reporting process in partnership with marketing leads, Finance, and Accounting
Build a unified budget structure with visibility across events, programs, technology, and headcount
Support monthly budget governance cadence including variance reporting and reallocation recommendations
Partner with Finance and Accounting on forecasting, accruals, and vendor management for clean financials
Build and run marketing's rhythm of business including lead-to-pipeline-to-revenue reviews, KPI reviews, and executive dashboards
Create and maintain dashboards connecting marketing investment to pipeline and revenue outcomes
Facilitate cross-functional alignment across Marketing, Finance, Sales Operations, Product, and Business Operations
Requirements
12+ years of experience in marketing operations, marketing finance, or strategy/consulting
Track record of building measurement and planning discipline inside a B2B organization
Experience building marketing measurement frameworks connecting marketing activity to pipeline and revenue
Strong analytical skills including comfort with SQL and data visualization tools
Salesforce expertise including data architecture, lead and opportunity objects, and campaign attribution
Experience managing a marketing budget process in partnership with Finance, including forecasting, variance reporting, and accrual support
Exceptional executive communication skills with ability to translate data into actionable recommendations
BA/BS required; MBA or equivalent preferred
Tech stack
SQLSalesforceLookerdata visualization tools
Benefits
Paid leave programsPaid holidaysHealthcare, dental and vision insuranceDisability and life insuranceCommuter benefitsPhysical and financial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week
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