Senior Director, Global Marketing Operations

What you'll do

• Develop and implement marketing measurement framework linking marketing programs to pipeline and revenue
• Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration for attribution reporting
• Champion discipline that investment follows measurement with defined success metrics for every program
• Develop trusted marketing ROI reporting for business and executive review
• Partner with regional marketing leads to establish consistent global marketing planning process tied to business outcomes
• Build and maintain tiered prioritization framework for investment intensity
• Coordinate planning inputs and timelines across North America, EMEA, and APAC marketing leaders and teams
• Ensure plans align with budget, headcount, and campaign execution
• Own planning calendar and cadence, refreshing plans quarterly against performance and priorities
• Own marketing budget and reporting process in partnership with marketing leads, Finance, and Accounting
• Build unified budget structure with visibility across events, programs, technology, and headcount
• Support monthly budget governance cadence including variance reporting and reallocation recommendations
• Partner with Finance and Accounting on forecasting, accruals, and vendor management
• Lead marketing rhythm of business including reviews and dashboard reporting for CMO and leadership
• Create and maintain dashboard connecting marketing investment to pipeline and revenue outcomes
• Facilitate cross-functional alignment across Marketing, Finance, Sales Operations, Product, and Business Operations

Requirements

• 12+ years of experience in marketing operations, marketing finance, or strategy/consulting
• Track record of building measurement and planning discipline inside a B2B organization
• Experience building marketing measurement frameworks connecting marketing activity to pipeline and revenue
• Strong analytical skills including comfort with SQL and data visualization tools
• Salesforce expertise including data architecture, lead and opportunity objects, and campaign attribution
• Experience managing marketing budget process with Finance including forecasting, variance reporting, and accrual support
• Exceptional executive communication skills with ability to translate data into actionable recommendations
• BA/BS required; MBA or equivalent preferred

Tech stack

Benefits