Senior Director, Field Marketing & ABX

What you'll do

• Develop and lead experiential marketing strategy supporting revenue growth with regional and vertical-specific campaigns
• Collaborate with sales and vertical teams to execute field marketing campaigns driving pipeline and deal acceleration
• Lead and mentor event marketing team to ensure events drive pipeline and align with business goals
• Own, scale, and lead the annual summit: Conversion
• Own and lead ABM/ABX strategy working with sales and marketing to target accounts
• Design, execute, and optimize multi-channel ABX campaigns driving engagement and conversion
• Utilize AI, data, and insights to refine ABX tactics to increase pipeline growth and revenue
• Collaborate cross-functionally to define GTM plans and ensure alignment on goals and execution
• Develop scalable GTM motions with AI to maximize pipeline, deal velocity, and revenue growth
• Support revenue teams with targeted field programs fueling growth across sales and partnerships
• Own and be accountable for achieving ambitious revenue targets linked to marketing strategies
• Set and manage KPIs related to field marketing and ABX efforts, reporting on performance and ROI
• Continuously optimize marketing investments based on pipeline data and market feedback
• Lead, mentor, and inspire events and enterprise marketing teams aligned with company goals
• Foster high-performance culture driving collaboration and accountability
• Champion AI-driven and metrics-focused marketing decisions

Requirements

• At least 7 years in a leadership position in field marketing, account-based marketing, and enterprise marketing roles
• Proven experience in ad tech with understanding of B2B mid-market and enterprise sales and buying behaviors
• Curiosity for learning and applying advancements in AI
• Experience leading and scaling go-to-market strategies impacting revenue growth
• Strong background in event marketing and managing large-scale events and field campaigns
• Ability to work cross-functionally with sales, partnerships, and marketing teams
• Strong analytical skills leveraging AI, data, and insights for marketing decisions
• Exceptional communication and leadership skills
• Ability to thrive in a fast-paced, high-growth environment with ownership and accountability

Tech stack

Benefits