AdTechTalent
Marketing18 days agoRemote

StackAdapt

Senior Director, Field Marketing & ABX

field marketingaccount-based marketingABMABXenterprise marketingevent marketinggo-to-marketGTMAIdata-driven marketingpipeline growthrevenue growthprogrammatic advertisingB2B marketingsales alignment

Key details

Salary

CA$200K – CA$237K

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

Canada; United States (remote)

Full job description

StackAdapt seeks a Senior Director of Field Marketing and ABX to lead strategy and execution of field marketing, events, and account-based experiences supporting revenue growth. This full-time remote role reports to the CMO and requires 7+ years leadership experience in field marketing, ABM, and enterprise marketing within ad tech. Responsibilities include developing experiential marketing strategies, leading event marketing teams, owning ABM/ABX campaigns, collaborating cross-functionally on GTM plans, and owning revenue targets. The role demands strong analytical skills, AI-driven marketing optimization, and leadership in a fast-paced environment. Benefits include competitive salary, health and retirement plans, paid time off, mental health programs, remote work support, and professional development opportunities.

What you'll do

  • Develop and lead experiential marketing strategy supporting revenue growth with regional and vertical-specific campaigns
  • Collaborate with sales and vertical teams to execute field marketing campaigns driving pipeline and deal acceleration
  • Lead and mentor event marketing team to ensure events drive pipeline and align with business goals
  • Own, scale, and lead the annual summit: Conversion
  • Own and lead ABM/ABX strategy working with sales and marketing to target accounts
  • Design, execute, and optimize multi-channel ABX campaigns driving engagement and conversion
  • Utilize AI, data, and insights to refine ABX tactics to increase pipeline growth and revenue
  • Collaborate cross-functionally to define GTM plans and ensure alignment on goals and execution
  • Develop scalable GTM motions with AI to maximize pipeline, deal velocity, and revenue growth
  • Support revenue teams with targeted field programs fueling growth across sales and partnerships
  • Own and be accountable for achieving ambitious revenue targets linked to marketing strategies
  • Set and manage KPIs related to field marketing and ABX efforts, reporting on performance and ROI
  • Continuously optimize marketing investments based on pipeline data and market feedback
  • Lead, mentor, and inspire events and enterprise marketing teams aligned with company goals
  • Foster high-performance culture driving collaboration and accountability
  • Champion AI-driven and metrics-focused marketing decisions

Requirements

  • At least 7 years in a leadership position in field marketing, account-based marketing, and enterprise marketing roles
  • Proven experience in ad tech with understanding of B2B mid-market and enterprise sales and buying behaviors
  • Curiosity for learning and applying advancements in AI
  • Experience leading and scaling go-to-market strategies impacting revenue growth
  • Strong background in event marketing and managing large-scale events and field campaigns
  • Ability to work cross-functionally with sales, partnerships, and marketing teams
  • Strong analytical skills leveraging AI, data, and insights for marketing decisions
  • Exceptional communication and leadership skills
  • Ability to thrive in a fast-paced, high-growth environment with ownership and accountability

Tech stack

AIdata analyticsprogrammatic advertisingaccount-based marketing (ABM/ABX)

Benefits

Highly competitive salaryRetirement/401K/Pension savings globallyCompetitive paid time off including birthdays offComprehensive mental health care programHealth benefits from day oneWork from home reimbursementsOptional global WeWork membershipRobust training and onboarding programSupport for personal development initiatives (conferences, courses, books)Access to StackAdapt programmatic courses and certificationsParental leave programFriendly, welcoming, and supportive cultureSocial and team events

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