Senior Director, Experience Strategy

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Full job description

Senior Strategy Director role leading client engagements with focus on cultural awareness, research expertise, data-driven experimentation, personalization, and storytelling. Responsibilities include identifying cultural trends, developing strategic narratives, writing briefs, defining roadmaps for personalization and experimentation, maintaining testing cadence, coordinating test deployment, ensuring alignment with client goals, mentoring junior strategists, leading key accounts, and building client relationships. Requires 8-10+ years in integrated digital strategy, experience with qualitative and quantitative research, brand strategy, market trends, analytics, digital experience measurement, and leading large-scale experimentation programs using marketing technologies like Salesforce Marketing Cloud, Adobe Target, Optimize.ly, and Contentful. Up to 25% travel. Salary range $164,450 - $190,000 plus discretionary incentives. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, flexible PTO, paid holidays, sick leave, and parental leave.