Senior Director EMEA, Brand Partnerships role at Equativ. Lead and define EMEA Brand Partnerships strategy, build senior relationships with brands, coordinate with agency teams, develop strategic commercial partnerships, and represent advertiser interests internally. Requires 10+ years in advertising technology or related sectors, strong senior brand-side network across EMEA, proven commercial relationship building, deep knowledge of European advertising ecosystem, programmatic advertising expertise, and ability to navigate complex brand/agency dynamics. Must have strong executive presence, entrepreneurial mindset, excellent communication and collaboration skills, and willingness to travel across EMEA.
What you'll do
Define and lead Equativ’s EMEA Brand Partnerships strategy, identifying priority brands, verticals and markets, and building a scalable plan to strengthen Equativ’s position with advertisers across the region
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Build senior relationships with leading brands, engaging CMOs, Media Directors, Digital, Programmatic and Marketing leaders to understand their priorities and position Equativ as a strategic partner across programmatic, CTV, data, curation, commerce media and omnichannel activation
Work closely with Equativ’s agency teams and partners to ensure Brand Direct initiatives complement existing agency relationships; develop coordinated account strategies for shared clients and identify opportunities to create incremental value for both brands and their agencies
Develop strategic commercial partnerships from initial engagement through proposals, joint business plans, pilots and long-term agreements, while building a strong pipeline of advertiser opportunities across EMEA
Act as the voice of the advertiser within Equativ, bringing market insight back to Product, Marketing and Commercial teams, helping shape Equativ’s proposition and representing the company across key advertiser forums, industry events and senior-level conversations
Requirements
10+ years of experience in advertising technology, digital media, programmatic advertising, media, data or a related sector
Strong and active network of senior brand-side relationships across EMEA, particularly among CMOs, Media Directors, Heads of Digital, Programmatic and Marketing
Proven track record of opening doors and building meaningful commercial relationships directly with major advertisers
Deep knowledge of the European advertising ecosystem and understanding of how brands, agency holding companies, independent agencies, trading desks and technology platforms work together
Strong knowledge of programmatic advertising and the broader adtech ecosystem, including DSPs, SSPs, CTV, data, identity, curation and omnichannel media
Experience developing sophisticated strategic partnerships, annual agreements or Joint Business Plans with large advertisers
Ability to turn senior relationships into measurable commercial outcomes
Ability to navigate complex brand/agency dynamics with diplomacy, transparency and sound commercial judgement
Strong executive presence and ability to engage credibly with C-level marketing executives
Entrepreneurial mindset comfortable building a strategy and operating model without a complete playbook
Excellent communication, presentation and negotiation skills
Strong internal collaboration skills and ability to bring multiple stakeholders together around shared commercial objectives
