Senior Digital Solutions Consultant

What you'll do

• Support the development of CRM and lifecycle strategies across key customer moments including onboarding, engagement, trial, loyalty, habit formation, reactivation, and churn prevention
• Contribute to CRM led go to market campaigns for always on new products and limited time offers
• Translate business and product priorities into clear journey strategies, targeting approaches, and campaign hypotheses
• Support segmentation and audience strategies using first party data with third party inputs where applicable
• Support the planning and optimization of CRM led go to market campaigns including teaser, launch, sustain, and last chance phases
• Develop test plans and learning agendas focused on driving trial, repeat purchase, and habitual behavior
• Partner with creative and channel teams to ensure communication aligns with lifecycle intent
• Ensure personalization logic and offer framing match the product or value proposition
• Partner with analytics teams to track and interpret performance against targets
• Synthesize audience and performance results into insights and recommendations
• Support development of client ready materials including journey maps, retrospectives, performance summaries, and test and learn backlogs
• Act as a strategic bridge between lifecycle strategy and execution teams
• Collaborate with UX, product, and digital teams to support CRM campaign impact on website and app experiences
• Surface delivery risks early and escalate with practical recommendations
• Contribute to CRM and loyalty capability building by supporting documentation of standard processes, templates, and frameworks
• Stay current on CRM and loyalty trends including privacy, identity, deliverability, personalization, automation, and AI

Requirements

• 3–5+ years of experience in CRM, lifecycle marketing, loyalty marketing, or digital marketing strategy (agency, consulting, or in house)
• Working knowledge of CRM channels and lifecycle mechanics, including email, SMS, push, in app messaging, and personalization
• Experience supporting segmentation strategies, journey planning, go to market campaigns, testing, and optimization informed by performance and customer insight
• Strong analytical orientation with the ability to translate data into clear strategic implications and recommendations
• Proven ability to collaborate effectively across cross functional teams, including CRM operations, analytics, creative, media, and product/UX partners
• Strong written and verbal communication skills, with experience contributing to client facing presentations, readouts, and working sessions
• CRM or lifecycle marketing Certifications are a plus, but not required

Tech stack

Benefits