The Trade Desk seeks a Senior Director, Business Strategy and Activation to lead strategy and operating model for the Agency business within the Global Revenue Operations organization. This role partners with senior Agency leaders and GTM Sales and Client Services leadership to define priorities, evaluate performance, and execute commercial goals. Responsibilities include shaping business strategy, establishing operating rhythms, partnering with analytics teams, building scalable infrastructure, leading cross-functional initiatives, and managing strategic portfolios. Requires 12+ years in business strategy or related fields, strong agency ecosystem knowledge, experience in startup or transformation environments, strong analytical and communication skills, and proficiency in Microsoft Excel and Office. Benefits include comprehensive healthcare, retirement plans, disability coverage, life insurance, tuition reimbursement, parental leave, paid time off, stock purchase plans, and variable compensation. Base salary range is $166,200 to $304,700 USD.
What you'll do
Serve as the senior strategy and operations leader for the Global Agency Business Development organization, partnering with executive leadership to define priorities, improve operating effectiveness, and drive execution against growth goals
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Shape the Agency business strategy, including market priorities, growth opportunities, client and partner segmentation, resource allocation, and performance management
Establish and lead the rhythm of the business, including forecasting, pipeline reviews, performance analysis, leadership meetings, planning cycles, and accountability mechanisms
Partner with Business Intelligence and Analytics teams to uncover trends, seasonality, client behavior, and performance patterns across agencies, holding companies, regions, and advertiser portfolios
Translate commercial data into clear insights and recommendations that help leadership understand performance, diagnose underlying drivers, identify emerging risks, and act on growth opportunities
Build scalable operating infrastructure for the Agency business, including processes, governance models, decision frameworks, reporting, and tools
Lead complex, cross functional initiatives spanning Sales, Client Services, Marketing, Product, Finance, Legal, Training, Sales Strategy, and Business Intelligence
Represent the needs of the NAMER Agency commercial organization in the design of global and regional processes, systems, and tools
Ensure forecasting, pipeline, account, and performance data are accurate, consistent, and useful for decision making
Proactively identify business needs and advance initiatives independently, without relying on fully defined requirements or established processes
Develop and implement best practices that improve consistency, productivity, and commercial execution across the Agency organization
Lead change management for new operating models, processes, systems, and organizational structures, with a strong focus on adoption and business impact
Manage a portfolio of interconnected strategic initiatives, balancing immediate commercial needs with longer term capability building
Build strong partnerships with senior leaders across the company and influence decisions through clear thinking, business results, and trusted relationships
Develop talent and create a high performing team culture grounded in ownership, curiosity, collaboration, and strong business judgment
Requirements
12+ years of experience in Business Strategy, Sales Operations, Revenue Operations, Business Operations, Consulting, or a related field
Meaningful experience working directly within, alongside, or in service of advertising agencies, agency holding companies, or agency focused commercial organizations
Strong understanding of the agency ecosystem, including holding company structures, client relationships, commercial models, planning cycles, investment decisions, and the dynamics between agencies, brands, and media platforms
Experience operating in a start up, scale up, transformation, or builder environment where processes, roles, and operating models were still being defined
Demonstrated ability to create structure from ambiguity, develop practical solutions quickly, and refine them as the business evolves
Experience serving as a strategic partner to senior Sales, Client Services, or commercial leaders
Proven ability to shape business strategy, set priorities, define success measures, and translate strategy into operating plans and execution
Strong analytical skills, including the ability to interpret complex data, identify underlying business drivers, and communicate clear recommendations
Experience leading major cross functional initiatives in a matrixed organization
Strong executive communication and presentation skills, with the ability to simplify complex issues and influence senior stakeholders
Demonstrated ability to build trusted relationships with Vice President level leaders and above and drive alignment across competing perspectives
Strong technical and operational judgment, with experience designing processes, reporting, governance, and performance management systems
Advanced proficiency in Microsoft Excel and strong working knowledge of the Microsoft Office Suite
Ability to prioritize and manage multiple high impact initiatives in a fast moving environment
A high degree of ownership, initiative, adaptability, and comfort making decisions with incomplete information
Experience in programmatic advertising, digital media, advertising technology, consulting, banking, or corporate strategy is preferred
Tech stack
Microsoft ExcelMicrosoft Office Suite
Benefits
Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependentsRetirement benefits such as a 401k plan and company matchShort and long-term disability coverageBasic life insuranceWell-being benefitsReimbursement for certain tuition expensesParental leaveSick time of 1 hour per 30 hours workedVacation time for full-time employees up to 120 hours through the first year and 160 hours thereafterAround 13 paid holidays per yearEmployee Stock Purchase Plan allowing purchase of company stock at a discountVariable compensation-based incentives and commissions depending on roleEligibility for stock-based compensation grants based on company and individual performance
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