Senior Business Analyst (Dynamic Ads)

What you'll do

• Monitor the performance of dynamic campaigns and analyze key metrics and performance indicators to identify areas for client improvements
• Proactively identify trends, patterns, and anomalies in campaign data to inform optimization strategies
• Implement optimization techniques to improve campaign performance, including bid adjustments, targeting adjustments, and creative optimizations
• Conduct A/B testing and experimentation to refine campaign elements and improve results
• Generate internal and external reports on campaign performance, highlighting key insights and actionable recommendations
• Collaborate with account managers to align campaign objectives, messaging, and target audiences
• Attend client calls to gain a deeper understanding of their needs and perspectives

Requirements

• 5+ years of technical experience, preferably in digital media or other data-intensive environments
• Hands-on experience with SQL to query and analyze large datasets
• Experience using Python, R, Excel, or BI tools to process and visualize data for actionable insights
• Proficiency in designing and analyzing A/B tests and other experimentation frameworks
• Strong analytical and problem-solving skills, with a proactive, data-driven approach
• Ability to collaborate with Product, R&D, and cross-functional teams
• Strong ability to turn numbers into insights
• Ability to effectively prioritize and manage tasks within a fast-paced environment
• Fluency in English

Tech stack

Benefits