AdTechTalent
Marketing4 days agoHybrid

Merkle

Senior Application Consultant

Salesforce Marketing CloudJourney BuilderAutomation StudioEmail StudioData ExtensionsSQLHTMLJavaScriptAMPscriptCRMcampaign developmentmarketing automationsegmentationcustomer journeysdata integrationhybrid

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Rotterdam, Netherlands

Full job description

Seeking a Campaign Developer with Salesforce Marketing Cloud expertise to develop, implement, and optimize multi-channel CRM campaigns. Responsibilities include designing automated customer journeys, executing and optimizing campaigns, testing and troubleshooting, collaborating with cross-functional teams, and staying current with Salesforce Marketing Cloud updates. Requires experience with Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Email Studio, Data Extensions), strong skills in SQL, HTML, JavaScript, AMPscript, and knowledge of CRM and marketing automation concepts. Position offers a hybrid work model based in Rotterdam.

What you'll do

  • Design, build, and implement automated customer journeys and CRM campaigns within Salesforce Marketing Cloud
  • Execute campaigns, monitor performance, and continuously optimize workflows, segmentation, and personalization
  • Conduct comprehensive testing, manage quality control, troubleshoot technical and data-related issues
  • Collaborate with strategists, analysts, developers, and designers to meet client expectations
  • Stay up to date with Salesforce Marketing Cloud capabilities, releases, and best practices

Requirements

  • Proven experience as a Campaign Developer, CRM Developer, or Campaign Engineer with hands-on Salesforce Marketing Cloud experience
  • Strong understanding of SQL, HTML, JavaScript, and AMPscript to support campaign development, personalization, and automation workflows
  • Experience working with Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, Email Studio, and Data Extensions
  • Strong knowledge of CRM and marketing automation concepts, including segmentation, customer journeys, and data integration within Salesforce environments
  • Excellent analytical skills with a problem-solving mindset to troubleshoot and optimize campaigns
  • Strong attention to detail with a focus on delivering high-quality campaign execution
  • Strong communication skills, with the ability to collaborate effectively with cross-functional teams and clearly present ideas and results

Tech stack

Salesforce Marketing CloudJourney BuilderAutomation StudioEmail StudioData ExtensionsSQLHTMLJavaScriptAMPscript

Benefits

International working environment with colleagues from around the worldChallenging position at a successful company in a growing marketFun activities at work including foosball, table tennis, themed meetings, parties3 extra well-being days in addition to 25 annual vacation days2 Social Impact Days for volunteeringExtensive learning and development opportunities including personal and online trainingHybrid work model with 2-3 days in office and rest from homeCompetitive salary and excellent secondary benefits

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