Senior Analyst, Marketing Analytics

What you'll do

• Develop and execute a comprehensive audience strategy for growth marketing
• Identify and evaluate new audience acquisition opportunities across paid and owned channels
• Establish testing frameworks to assess channel performance and optimize conversions
• Source and compile data from multiple repositories, ensuring data quality and consistency
• Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes
• Monitor, maintain, and troubleshoot existing ETL flows
• Conduct comprehensive and replicable analyses to extract insights from data
• Visualize data to tell a compelling story and make insights clear to any audience
• Present insights internally to peers and departmental partners
• Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices
• Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions
• Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication
• Clearly explain findings and technical insights to non-technical audiences

Requirements

• 3+ years of industry experience in analytics
• B2B marketing analytics experience preferred
• Advanced SQL proficiency
• Familiarity with data visualization tools such as Excel, Tableau, or Power BI
• Experience using GitHub or similar version control platforms
• Proven experience with cross-functional collaboration
• Strong analytical and data interpretation skills
• Ability to effectively visualize and present data to diverse groups
• Team-oriented mindset with a highly collaborative spirit
• Proven ability to manage multiple assignments and projects simultaneously
• Excellent verbal and written communication skills
• Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline

Tech stack