Seeking Senior Analyst for Financial Services Direct Mail Marketing Analytics. Requires strong quantitative skills to develop scalable analytical solutions. Responsibilities include building predictive models for campaign response, ROI modeling, customer segmentation, A/B testing, and creating Tableau dashboards. Must ensure compliance with financial regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR). Requires 4+ years experience in analytics or marketing analytics in financial services, proficiency in Python and SQL (Google BigQuery preferred), and experience with Tableau. Salary range $78,000 - $93,338. Benefits include medical, vision, dental, life insurance, disability insurance, 401k, paid time off, holidays, sick leave, and parental leave.
What you'll do
Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
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Medical, vision, and dental insuranceLife insuranceShort-term and long-term disability insurance401kFlexible paid time offAt least 15 paid holidays per yearPaid sick and safe leavePaid parental leaveCompliance with applicable state and local employee leave laws
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