Senior Analyst, Data & Insights

data analysisdigital advertisingaudience targetingad effectivenessdata storytellingclient-facingresearchcampaign optimizationRFPQBRidentity resolutiondata matchingomnichannel measurement

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

New York, US

Full job description

Teads seeks a Senior Analyst, Data & Insights for a hybrid role in New York City. Responsibilities include supporting client discussions on Teads Data Suite, coordinating research projects, advocating proprietary data tools, supporting sales data needs, collaborating on research initiatives, assisting campaign optimizations, advising on targeting strategy, and staying current with industry trends. Requirements: 2-4 years in data operations or ad measurement, experience with third-party data providers (Experian, Liveramp, Neustar, Nielsen, comScore, Circana), strong knowledge of digital advertising audience targeting and ad effectiveness, data-driven mindset, understanding of research methodologies, project management experience, strong analytical and communication skills, client-facing experience, ability to work independently and collaboratively, and a relevant degree. Bonus: knowledge of identity resolution, omnichannel measurement, and campaign effectiveness solutions. Salary range: $80,000 to $90,000 annually including on target earnings. Benefits include competitive perks, development opportunities, and Employee Resource Groups supporting diversity and inclusion.

What you'll do

Support client-facing discussions around Teads Data Suite including targeting capabilities and strategic consultations
Coordinate end-to-end research project processes from scoping to execution to post-campaign analysis and client deliverables
Become expert user and advocate for Teads proprietary data and insights tools
Support day-to-day data needs of sales team including responding to RFPs and participating in client QBRs
Collaborate with sales, account management, data, and insights teams on research initiatives
Assist in campaign optimizations based on research insights
Advise on targeting strategy and research study implementation questions
Stay up to date with new vendors and industry trends

Requirements

2-4 years of experience in a data operations or ad measurement role at a leading advertiser, publisher, media agency or research provider
Experience working with third-party providers to onboard and offboard data (e.g., Experian, Liveramp, Neustar, Nielsen, comScore, Circana)
Deep knowledge of the digital advertising industry related to audience targeting and ad effectiveness research
Data driven mindset
Ability to understand technical and functional details about data and abstract into strategic marketing discussions
Understanding of research and testing methodologies
Previous success managing multiple projects and deliverables
Strong analytical and reporting skills focused on delivering actionable insights and recommendations
Passion for data storytelling
High standards of client service with strong written and verbal communication skills
Experience leading conference calls/in-person meetings and working in a client facing role
Ability to work independently and collaboratively
Comfortable in a fast-paced and constantly evolving environment
Degree in related field

Tech stack

ExperianLiverampNeustarNielsencomScoreCircana

Benefits

Competitive benefits and perks to support employees and their familiesSupport, tools, and development opportunities to excel in roleEmployee Resource Groups for environmental, women empowerment, charitable initiatives, diversity, equity, and inclusion