The Senior Advisor, Audience Strategy & Campaign Planning leads the development of omnichannel audience strategies to help clients achieve business objectives. Responsibilities include defining campaign design targets, identifying high-opportunity audiences, synthesizing customer data and insights, and translating intelligence into actionable planning recommendations. The role provides strategic direction to paid and owned channel activation strategists and ensures audience decisions are maintained from planning through activation. Requires 7+ years of relevant experience, strong understanding of customer insights, audience segmentation, CRM, lifecycle marketing, paid media, and omnichannel marketing. Must have strong communication, leadership, and stakeholder management skills. Willingness to travel a few days per month is required. Benefits include flexible time off, paid holidays, parental leave, health coverage, 401(k), tuition assistance, and more.
What you'll do
Lead omni-channel campaign planning workstreams from business objective through audience recommendation to activation readiness
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Define campaign design targets by identifying the audiences with the greatest opportunity to drive desired business outcomes
Identify gaps in available data, research, or customer intelligence and partner with relevant teams to determine the appropriate approach
Synthesize customer data, audience insights, research, campaign learnings, and business priorities to develop omnichannel audience strategies
Translate customer intelligence into actionable recommendations by identifying audience motivations, barriers, needs, and growth opportunities that inform marketing strategy and personalization efforts
Develop clear, stakeholder-ready campaign planning deliverables, including omnichannel audience prioritization frameworks and activation guidance
Contribute to the evolution of campaign planning methodologies, frameworks, and ways of working
Support initiatives that move audience strategy upstream and establish more durable audience-led planning capabilities
Develop reusable planning approaches and best practices that improve consistency and effectiveness across workstreams
Adapt quickly to changing business priorities, technologies, and customer needs
Requirements
7+ years of experience in audience strategy, customer strategy, marketing strategy, consumer insights, CRM/lifecycle marketing, media strategy, consulting, analytics-informed strategy, or related disciplines
Experience leading campaign planning, audience planning, customer strategy, or integrated marketing planning workstreams for complex brands
Strong understanding of customer insights, audience segmentation, audience prioritization, personalization, CRM, lifecycle marketing, paid media, and omnichannel marketing
Demonstrated ability to synthesize multiple sources of customer intelligence into actionable audience and planning recommendations
Experience leading cross-functional planning efforts and influencing decisions across multiple marketing disciplines
Ability to lead multiple concurrent campaign-planning workstreams, balancing strategic rigor, stakeholder expectations, evolving inputs, and delivery timelines
Ability to evaluate audience opportunities using quantitative, qualitative, behavioral, and market-based inputs
Strong executive communication, storytelling, and presentation skills
Experience presenting strategic recommendations to senior client stakeholders
Proven ability to navigate ambiguity, challenge existing approaches, and develop new frameworks or ways of working
Ability to influence without direct authority and build alignment across cross-functional teams
Strong PowerPoint, Excel, and written communication skills
Willing and able to travel a few days every month
Experience working in agency, consulting, CRM, media, loyalty, data-driven marketing, or digital marketing environments preferred
Familiarity with audience platforms, customer data solutions, marketing technology, activation platforms, and identity-based marketing ecosystems is a plus
Advanced certifications with any of the aforementioned subject matter is preferred
Tech stack
PowerPointExcelCRMpaid mediaomnichannel marketingaudience platformscustomer data solutionsmarketing technologyactivation platformsidentity-based marketing ecosystems
Benefits
Flexible time off (FTO)14 paid holidaysPaid sick timeParental/new child leaveChildcare & elder care assistanceAdoption assistanceComprehensive health coverage401(k)Tuition assistanceCommuter benefitsProfessional developmentEmployee recognitionCharitable donation matchingHealth coaching and counseling
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