AdTechTalent
Programmatic1 month agoHybrid

Seedtag

Senior Account Director, Strategic DSP Partnerships

programmaticDSPSSPCTVOpenRTBSPODeal-IDUID2.0salesstrategic partnershipsneuro-contextual advertising

Key details

Salary

$320K – $360K

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

New York, US

Full job description

Senior Account Director, Strategic DSP Partnerships role based in New York. Lead strategic DSP partnerships and revenue growth across open web and CTV. Responsibilities include creating DSP playbook, managing Tier-1 DSP and sell-side relationships, driving brief-to-activation processes, leading agency dialogues, designing marketplaces and SPO strategies, and representing Seedtag at C-level and industry events. Requires 10+ years in programmatic ecosystem with SSP/DSP experience, enterprise sales skills, deep technical knowledge of OpenRTB, SPO, Deal-ID workflows, and identity frameworks like UID2.0. Must have executive presence and cross-team leadership ability. Full-time position with hybrid work model. Compensation includes base salary $160,000–$180,000, target bonus $160,000–$180,000, total OTE $320,000–$360,000. Benefits include flexible schedules, learning and development, health insurance, wellness programs, unlimited PTO, 401K matching, and transit/parking support.

What you'll do

  • Create and own the strategic DSP partnerships playbook
  • Execute growth strategy across open web and CTV
  • Lead commercial relationships with Tier-1 DSPs, sell-side teams, and curator community
  • Serve DSP inventory managers, sellers, and clients with bespoke audiences and services
  • Manage the brief-to-activation journey and self-service troubleshooting
  • Lead senior agency dialogues to align client, agency, and DSP interests
  • Design and scale bespoke Marketplaces, PMPs, and SPO strategies
  • Own and grow C-level relationships across DSPs, agencies, and holding companies
  • Represent Seedtag at industry events and in the programmatic community
  • Partner cross-functionally with Product, Yield, Revenue Operations, and Engineering
  • Carry a revenue target and use data fluency to identify yield opportunities and improve auction win rates

Requirements

  • 10+ years in the programmatic ecosystem with SSP/Exchange or DSP partnership experience
  • Proven enterprise sales experience selling to DSP, agency, and curation stakeholders
  • Ability to carry a quota, build pipeline, and close strategic partnerships
  • Granular understanding of OpenRTB, auction dynamics, SPO, curation/Deal-ID workflows, and evolving identity frameworks such as UID2.0
  • Comfortable owning C-suite relationships and representing the business externally
  • Strong executive storytelling and negotiation skills
  • Demonstrated ability to lead across Product, Operations, and Commercial teams in a matrixed environment
  • Entrepreneurial mindset with initiative and ability to drive outcomes

Tech stack

OpenRTBSPODeal-ID workflowsUID2.0programmatic advertisingDSPSSPCTV

Benefits

Flexible schedules and hybrid work modelAccess to online learning and continuous trainingOptional English or Spanish group classesWell-being initiatives like SeedDay and Digital DisconnectionGlobal events, offsites, and team-building momentsFlexible remuneration planTransit and parking programComprehensive health insurance coverageGympass wellness programs and fitness classesUnlimited Paid Time Off401K matching contribution up to 6% of pay, max $4,000 per year

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