AdTechTalent
Marketing4 days agoRemote

Merkle

Search +AI Discovery Manager

SEOtechnical SEOcontent strategyGA4Google Search ConsoleAdobe AnalyticsLooker Data StudioAI-driven searchgenerative AILLMagentic discoveryteam leadershipproject managementclient advisoryenterprise SEOremoteCanada

Key details

Salary

$85K – $100K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Toronto, Canada

Full job description

Seeking a Senior SEO Specialist or SEO Lead to serve as Search +AI Discovery Manager. Role involves leading client engagements, mentoring SEO team, and driving strategy for AI-driven search (SGE, AI Overviews, Agentic, LLM-based search). Responsibilities include client leadership, team development, operational excellence, and innovation. Requires 5-7+ years SEO experience, strong technical SEO and analytics skills (GA4, GSC, Adobe, Looker), hands-on AI search strategy experience, client presentation skills, project management, and team leadership. Fully remote in Canada with optional hybrid in major hubs. Salary range $85,000-$100,000 with benefits including health, dental, vision, RRSP matching, and paid time off.

What you'll do

  • Act as strategic SEO lead for enterprise-level clients across North America and global markets
  • Build strong, trusted relationships with client stakeholders and become a long-term advisor
  • Turn complex SEO and AI-driven search concepts into clear, actionable, and measurable recommendations
  • Drive performance outcomes ensuring SEO is tied to business growth
  • Lead, mentor, and coach a team of SEO Specialists and Consultants across North America
  • Provide structured feedback, support career development, and elevate technical and strategic skillsets
  • Contribute to recruitment, onboarding, and ongoing training for new team members
  • Partner with leadership to strengthen internal processes, documentation standards, and delivery frameworks
  • Oversee execution across technical SEO, content, and authority-building initiatives
  • Collaborate with cross-functional teams including Analytics, Paid Media, UX, and Development on integrated programs
  • Stay ahead of global SEO trends, search evolution, and AI/SGE advancements
  • Contribute to development of new methodologies, tools, and innovation within the SEO practice
  • Lead internal knowledge-sharing sessions, trainings, and contribute ideas for thought leadership content

Requirements

  • 5-7+ years of SEO experience, ideally within an agency or enterprise environment
  • Strong hands-on expertise in technical SEO, content strategy, and analytics platforms (GA4, GSC, Adobe, Looker Data Studio, or similar)
  • Experience leading a technical audit or migration with measurable outcomes
  • Hands-on experience adapting strategy for AI-driven search (generative engines, AI Overviews, LLM-based discovery, agentic discovery)
  • Proven experience presenting to clients and influencing senior stakeholders
  • Strong project management skills, able to manage multiple clients, timelines, and priorities
  • Experience leading or mentoring team members and supporting their growth
  • Comfortable collaborating with global teams and working across time zones
  • Strategic thinker with ability to be hands-on
  • Consultative mindset and confidence leading conversations with C-level and senior stakeholders
  • Proactive, solution-oriented, and comfortable operating autonomously
  • Genuine curiosity about the future of search and AI-driven discovery

Tech stack

SEOtechnical SEOcontent strategyGA4Google Search Console (GSC)Adobe AnalyticsLooker Data StudioAI-driven searchgenerative enginesAI OverviewsLLM-based discoveryagentic discovery

Benefits

Fully remote across Canada with optional hybrid access in major hubs (Toronto, Vancouver, Montreal)Competitive base salaryComprehensive health, dental, and vision benefits from day oneRRSP matchingGenerous paid time-off policy including paid time off between Christmas and New YearCollaboration with a global team of specialists across data, creative, media, and engineering

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