Regional Vice President

What you'll do

• Own and grow revenue across the Canadian market, driving new business and expanding strategic partnerships with agencies, brands, trading desks, and programmatic buyers
• Develop and execute the regional growth strategy aligned with Equativ's North American objectives
• Build and manage annual business plans, revenue forecasts, pipeline expectations, and key performance metrics
• Lead, mentor, and develop the Canadian sales team while fostering a high-performance culture
• Oversee the Canadian P&L and ensure the business achieves its revenue and profitability goals
• Represent Equativ in the market, building executive relationships and serving as a key industry ambassador
• Maintain senior relationships across HoldCos, Agency Partners, and Brand Direct
• Partner directly with advertisers seeking programmatic, CTV, video, native, retail media, and curated marketplace solutions
• Serve as a trusted advisor to clients on media strategy, supply path optimization, curation, identity, and performance
• Represent Equativ within the Canadian advertising community
• Represent Equativ at industry events, conferences, panel discussions, client meetings, and executive forums
• Serve as a visible industry advocate for the company through thought leadership, relationship building, speaking engagements, and an active professional presence on LinkedIn and other industry channels
• Provide market intelligence, competitive insights, and customer feedback to internal stakeholders
• Help shape Equativ's go-to-market strategy across Canada
• Partner closely with Customer Success, Product, Supply, Operations, and Marketing teams
• Support client retention, growth, and strategic account planning
• Collaborate on custom marketplace, PMP, curation, retail media, and data partnership opportunities
• Help identify new partnerships across publishers, retailers, commerce platforms, and data providers

Requirements

• 10+ years of experience in digital advertising, adtech, programmatic media, or martech
• Strong relationships across Canadian agency holding companies, independent agencies, and direct brands
• Experience selling SSP, DSP, exchange, data, audience, measurement, retail media, or programmatic solutions
• Proven track record of exceeding revenue goals and building strategic partnerships
• Deep understanding of programmatic advertising, CTV, video, native, identity, curation, and the evolving adtech ecosystem
• Executive presence with the ability to engage senior decision makers
• Highly entrepreneurial and comfortable operating in a fast-paced, growth-oriented environment
• SSP or exchange experience strongly preferred
• Experience with audience curation, retail media, commerce media, or data-driven advertising solutions
• Existing relationships with agency leadership, trading teams, and programmatic decision makers across Canada

Tech stack