AdTechTalent
Marketing18 days agoRemote

StackAdapt

Product Marketing Manager II- Travel and Auto

product marketingprogrammatictravelautomotivedigital advertisingB2Bgo-to-marketmarketing strategyadtechmartech

Key details

Salary

CA$76K – CA$90K

Employment type

Full-time

Seniority

Mid-level

Years experience

5-10

Location

Ontario, Canada

Full job description

StackAdapt is seeking a Product Marketing Manager II to lead go-to-market initiatives focused on travel and automotive verticals. The role involves developing and executing GTM strategies, positioning and messaging, market research, and cross-functional collaboration to drive adoption and revenue. Candidates should have 5+ years of B2B product marketing experience in adtech, martech, SaaS, or data-driven products, with hands-on experience in travel or automotive advertising ecosystems. Strong programmatic advertising knowledge, strategic thinking, and communication skills are required. The position is full-time and remote, based in Ontario, Canada, with a salary range of $76,000 to $90,250 CAD.

What you'll do

  • Own go-to-market strategy for priority industry verticals, focusing on travel and auto
  • Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners
  • Develop clear and differentiated positioning and messaging for StackAdapt's solutions
  • Lead market research and competitive analysis for travel and auto solutions landscape
  • Plan and execute launches and enhancements specific to vertical needs
  • Collaborate closely with product, sales, trading, partnerships, content, and demand generation teams
  • Define and track KPIs for vertical initiatives and report insights with recommendations

Requirements

  • 5+ years in B2B product marketing, segment marketing, or vertical marketing
  • Experience in adtech, martech, SaaS, or data driven products
  • Exposure to programmatic advertising and travel or automotive industries
  • Hands-on experience within the travel or automotive advertising ecosystem
  • Background at a travel or automotive agency, consultancy, ad platform, or in-house role
  • Strong understanding of travel booking cycles or automotive purchase funnels, seasonal trends, consumer intent data, and stakeholder dynamics
  • Solid understanding of programmatic buying, audience targeting, and measurement
  • Entrepreneurial mindset with bias to action, testing, and iterating
  • Analytical and strategic thinking skills
  • Proven collaboration skills with sales, product, and leadership
  • Excellent written and verbal communication skills

Tech stack

programmatic advertisingdigital advertisingSaaSmartechadtech

Benefits

Highly competitive salaryRetirement/401K/Pension savings globallyCompetitive paid time off including birthdays offComprehensive mental health care programHealth benefits from day oneWork from home reimbursementsOptional global WeWork membershipRobust training and onboarding programSupport for personal development initiatives (conferences, courses, books)Access to StackAdapt programmatic courses and certificationsParental leave programFriendly, welcoming, and supportive cultureSocial and team events

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