Product Marketing Manager

What you'll do

• Identify valuable target audiences and refine target personas by product as needed
• Script and periodically refresh the MiQ sales narrative; determine product positioning and identify key market differentiators
• Build compelling sales collateral and act as the main stakeholder for all sales materials delivered to the sales team
• Manage deadlines and priorities to accomplish tasks on time and to a high quality
• Facilitate and improve internal product communication process and ensure alignment across sales, product and marketing departments
• Own the go-to-market product release calendar and ensure deliverables are executed in line with these timelines
• Organize stakeholders and multiple milestones to stay focused and contribute to projects
• Strategize and partner with the marketing team to execute external marketing activations and campaigns including advertising, blog posts, social media, events/webinars, email campaigns
• Collaborate with global product marketing teams to localize global product releases for India and manage delivery timelines
• Build relationships and work across differences to find solutions with internal stakeholders
• Deliver expert training sessions, demos and webinars for both internal and external audiences
• Shape thought leadership linked to MiQ product differentiators and industry developments
• Communicate clearly to external partners/clients or internal stakeholders, flexing communication style to persuade and influence positive outcomes
• Find new creative ways of storytelling and differentiating MiQ from competitors
• Develop a process for reporting on competitive industry intelligence
• Act with curiosity to find new and better ways of working and implement solutions to market requirements

Requirements

• 5+ years of experience in the programmatic/digital advertising space
• Understanding of agency and marketer needs
• Experience in product marketing, especially within adtech
• Intimate understanding of the sales process for a managed service media business, including selling to both media agencies and media teams at brands directly
• Excellent persuasive communicator in both written and verbal forms
• Creative thinker who can relate industry challenges to MiQ solutions and explain complex problems in simplified forms
• Proven ability to develop powerful external facing collateral
• Detail oriented, organized and willing to get hands-on with tasks when necessary to hit deadlines and solve problems
• Knowledge of Hubspot a plus
• A can-do attitude to provide energy, drive, and enthusiasm
• A dream to grow your career as the company scales

Tech stack

Benefits