AdTechTalent
Product18 days agoRemote

StackAdapt

Product Marketing Manager

product marketingprogrammaticdigital advertisingadtechmartechSaaScontent creationsales enablementmarket researchcompetitive analysisgo-to-marketSlackHighspotPendoAsanaHubspot

Key details

Salary

CA$64K – CA$76K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Canada

Full job description

StackAdapt is hiring a mid-level Product Marketing Manager to lead go-to-market strategy and collateral creation for programmatic channels such as audio and in-game. The role requires 2-5+ years of product marketing experience, preferably in adtech, martech, SaaS, or data-driven products. Responsibilities include developing positioning and messaging, conducting market and competitive analysis, managing launches and lifecycle enhancements, supporting sales enablement, and collaborating cross-functionally. Strong writing, analytical, strategic thinking, and communication skills are required. Experience with Slack, Highspot, Pendo, Asana, and Hubspot is a plus. This is a full-time remote role open to candidates anywhere in Canada. Salary range for Ontario candidates is $64,000 to $76,000 CAD base.

What you'll do

  • Own the go-to-market strategy for programmatic channels including audio and in-game
  • Develop clear and differentiated positioning and messaging for key channels and inventory partners
  • Lead market research and competitive analysis to identify opportunities, risks, and whitespace
  • Plan and execute launches and enhancements specific to channel and inventory needs
  • Work with Sales Enablement to develop training and collateral adoption for sales teams
  • Collaborate closely with product, inventory, sales, sales enablement, content, and demand generation teams

Requirements

  • 2-5+ years in product marketing/marketing, ideally in adtech, martech, SaaS, or data driven products
  • Strong writing skills to develop clear, compelling sales and marketing collateral
  • Entrepreneurial mindset with bias to action, testing, and iterating
  • Analytical and strategic thinking to synthesize market trends, customer input, and performance data
  • Collaboration skills with proven success partnering with sales, product, and leadership
  • Excellent written and verbal communication skills
  • Nice to have: programmatic and digital advertising knowledge
  • Nice to have: experience using Slack, Highspot, Pendo, Asana, and Hubspot

Tech stack

SlackHighspotPendoAsanaHubspot

Benefits

Highly competitive salaryRetirement/401K/Pension savings globallyCompetitive paid time off packages including birthdays offAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership with hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc)Access to StackAdapt programmatic courses and certificationsParental leave programFriendly, welcoming, and supportive cultureSocial and team events

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