AdTechTalent
Product6 days agoHybrid

Smartly

Product Marketing Lead – CTV

CTVDSPproduct marketingB2B SaaSAdTechMarTechgo-to-marketagencyvideo advertisingAIomnichannelstrategic leadership

Key details

Salary

$150K – $190K

Employment type

Full-time

Seniority

Lead

Years experience

10+

Location

New York, US

Full job description

Lead the global go-to-market strategy for Smartly’s CTV capabilities across agencies and brand advertisers. Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video. Engage early in product discovery and roadmap planning to align CTV investments with market needs. Set adoption, expansion, and revenue targets and ensure post-launch accountability. Translate CTV and omnichannel innovation into clear market value, integrating media capabilities with creative automation and AI orchestration. Own messaging and roadmap communication for CTV initiatives. Lead cross-functional initiatives within Product Marketing, improve launch rigor and commercial accountability, mentor stakeholders, contribute to company narratives and major launches, and adapt to evolving business priorities. Requires 10–14 years experience including 7–9+ years in Product Marketing within B2B SaaS, AdTech, or MarTech, with 4–6+ years exposure to CTV, video, DSP ecosystems, and agency environments. Strong strategic, commercial, and storytelling skills needed. Benefits include 5 weeks PTO, holidays, healthcare, 401K matching, equity, wellness and learning reimbursements, volunteer time off, stock options, insurance, and parental leave. Salary range $150,000 – $190,000 per year. Hybrid work model based in New York, NY.

What you'll do

  • Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
  • Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
  • Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs
  • Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams
  • Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision
  • Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints
  • Lead high-priority, cross-functional initiatives within the PMM organization
  • Raise the bar on launch rigor, commercial accountability, and GTM excellence
  • Mentor and influence across PMM and cross-functional stakeholders
  • Contribute to flagship company narratives, major launches, and industry moments
  • Step into adjacent strategic initiatives as business priorities evolve

Requirements

  • 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
  • 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
  • Strong fluency in agency operating models and omnichannel video activation workflows
  • Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
  • Strategic product partnership mindset with the ability to influence roadmap and differentiation
  • Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
  • Strong commercial orientation with experience defining adoption and revenue metrics
  • High ownership, executive presence, and comfort operating autonomously in fast-moving environments

Tech stack

CTVDSPomnichannel videoB2B SaaSAdTechMarTechAI-powered platform

Benefits

Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick daysGenerous healthcare packages & mental health benefits401K plus matching & equity grants for all new employeesWellness benefit & learning reimbursement opportunitiesVolunteer time off days & company donation matching opportunitiesStock optionsMedical/dental/vision insuranceRetirement savings benefitsParental leaveLife insuranceDisability benefits

Apply now

This MVP uses a placeholder application flow. In production, this section can connect to an external apply URL or a native application form.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.