Product Marketing Lead – CTV

Key details

Full job description

Lead the global go-to-market strategy for Smartly’s CTV capabilities across agencies and brand advertisers. Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video. Engage early in product discovery and roadmap planning to align CTV investments with market needs. Set adoption, expansion, and revenue targets and ensure post-launch accountability. Translate CTV and omnichannel innovation into clear market value, integrating media capabilities with creative automation and AI orchestration. Own messaging and roadmap communication for CTV initiatives. Drive strategic leadership within Product Marketing by leading cross-functional initiatives, improving launch rigor and commercial accountability, mentoring stakeholders, contributing to company narratives and launches, and adapting to evolving business priorities. Requires 10–14 years experience including 7–9+ years in Product Marketing (B2B SaaS/AdTech/MarTech), 4–6+ years exposure to CTV, video, DSP ecosystems, and agency environments. Strong fluency in agency models and omnichannel workflows, proven GTM strategy ownership, strategic partnership mindset, storytelling skills, and commercial orientation. Benefits include 5 weeks PTO, 11 holidays, unlimited sick days, healthcare, 401K with matching, equity grants, wellness and learning reimbursements, volunteer time off, stock options, insurance, retirement benefits, and parental leave. Salary range $150,000 – $190,000 per year. Hybrid work model based in New York, NY.