Product Marketing Director - MAI

What you'll do

• Lead compilation and evaluation of market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal
• Collaborate with stakeholders to develop insights from market/user research, competitive analyses, and industry trends to drive Go-to-Market strategies
• Develop partnerships across Marketing, Partner, SWE, Design, Services, Sales to deliver customer value and company growth
• Identify and direct marketing strategies for customer acquisition, adoption, advocacy, and renewal
• Define and execute end-to-end customer journey strategies, create user stories, demos, and scenarios
• Define Go-to-Market plans including marketing mix, investments, product placement, and incentives
• Track performance metrics (OKRs, KPIs) and act proactively to improve results
• Facilitate building and executing marketing plans to achieve product revenue goals
• Contribute to long-term product vision and strategy based on customer needs and market research
• Deliver sales enablement and field support including coaching and readiness
• Develop messaging and positioning frameworks, demos, sales materials, and bill of materials

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience
• Preferred: Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience
• 10+ years of experience in product marketing or go-to-market (GTM) strategy at scale, specifically within digital advertising, publisher ecosystems, or multi-sided marketplace dynamics
• Deep fluency in emerging AI paradigms (e.g., LLM grounding, data retrieval APIs, Model Context Protocol, and commercialization of unstructured/dark data) with ability to translate into actionable monetization approaches for publishers
• Demonstrated expertise in global product activation, taking complex 0-to-1 platform initiatives from engineering concept to market reality, ensuring alignment between supply-side PMs and demand-side revenue goals

Tech stack

Benefits