Smadex is seeking a Product Manager, Retargeting based in Barcelona (hybrid). The role involves owning the strategy and execution of the retargeting product, working closely with engineering and cross-functional teams to develop features related to audiences, dynamic creatives, and measurement. Responsibilities include setting metrics, experimentation, and ensuring campaigns deliver measurable value. Requirements include a technical degree in a quantitative field, 2+ years of product management experience, strong understanding of user re-engagement and mobile measurement ecosystem, SQL proficiency, data-driven decision making, and excellent written communication. Preferred experience includes programmatic advertising and familiarity with mobile attribution and privacy-driven measurement. Benefits include competitive compensation, flexible work from home, private health insurance, professional development, meal vouchers, gym allowance, and a collaborative work environment.
What you'll do
Own product strategy and execution for the retargeting vertical, driving innovative ideas, features, and products with leadership and decisive action
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Continuously assess new development and enhancement opportunities
Work closely with engineering to prioritize development
Align commercial, marketing, and operations teams on timelines and strategy
Clearly define, represent, and communicate product developments across the company
Set the metrics and experimentation approach for the area, making data-based decisions on what is shipped
Monitor results and keep the business relevant and competitive
Partner with data science and creative teams to improve audience segmentation, dynamic creatives, and attribution
Ensure re-engagement campaigns deliver measurable incremental value
Stay at the forefront of AdTech, retargeting and audience technologies, industry trends, and privacy regulations that shape addressability and measurement
Requirements
Technical degree in a quantitative field such as Engineering, Statistics, Mathematics, or Data Science, or related field
2+ years’ experience in Product Management
Solid understanding of user re-engagement and the mobile measurement ecosystem (attribution, MMPs, audiences, and deep linking)
Fluency with data and ability to write SQL and work independently with data
Demonstrated experience in hypothesis-driven learning and turning data into actionable insights
Excellent written communication skills, able to write specs that hold up to technical scrutiny
Preferred: Experience in programmatic advertising, adtech, or another real-time bidding or marketplace environment
Preferred: Familiarity with mobile attribution, MMPs, or privacy-driven measurement
Opportunity to join a highly motivated and talented team in a fun and friendly work environmentCompetitive compensation packageTop location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridgeWork from home 2 days/week, flexible working hoursPrivate Health InsuranceProfessional development with a LinkedIn Learning subscription and other training opportunitiesMeal vouchers - Ticket Restaurant monthly allowanceMonthly gym allowance: Choose between DiR Gym and WellhubMonthly TGIF events and regular team-building initiativesFun and friendly work environment with talented marketers and engineers from over 40+ countries
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