AdTechTalent
Product17 days agoHybrid

Smadex

Product Manager, Retargeting

product managementretargetingadtechprogrammaticmobile measurementattributionMMPSQLdata-drivenaudience segmentationdynamic creativesprivacyhypothesis-drivenBarcelonahybrid

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Barcelona, Spain

Full job description

Smadex is seeking a Product Manager, Retargeting based in Barcelona (hybrid). The role involves owning the strategy and execution of the retargeting product, working closely with engineering and cross-functional teams to develop features related to audiences, dynamic creatives, and measurement. Responsibilities include setting metrics, experimentation, and ensuring campaigns deliver measurable value. Requirements include a technical degree in a quantitative field, 2+ years of product management experience, strong understanding of user re-engagement and mobile measurement ecosystem, SQL proficiency, data-driven decision making, and excellent written communication. Preferred experience includes programmatic advertising and familiarity with mobile attribution and privacy-driven measurement. Benefits include competitive compensation, flexible work from home, private health insurance, professional development, meal vouchers, gym allowance, and a collaborative work environment.

What you'll do

  • Own product strategy and execution for the retargeting vertical, driving innovative ideas, features, and products with leadership and decisive action
  • Continuously assess new development and enhancement opportunities
  • Work closely with engineering to prioritize development
  • Align commercial, marketing, and operations teams on timelines and strategy
  • Clearly define, represent, and communicate product developments across the company
  • Set the metrics and experimentation approach for the area, making data-based decisions on what is shipped
  • Monitor results and keep the business relevant and competitive
  • Partner with data science and creative teams to improve audience segmentation, dynamic creatives, and attribution
  • Ensure re-engagement campaigns deliver measurable incremental value
  • Stay at the forefront of AdTech, retargeting and audience technologies, industry trends, and privacy regulations that shape addressability and measurement

Requirements

  • Technical degree in a quantitative field such as Engineering, Statistics, Mathematics, or Data Science, or related field
  • 2+ years’ experience in Product Management
  • Solid understanding of user re-engagement and the mobile measurement ecosystem (attribution, MMPs, audiences, and deep linking)
  • Fluency with data and ability to write SQL and work independently with data
  • Demonstrated experience in hypothesis-driven learning and turning data into actionable insights
  • Excellent written communication skills, able to write specs that hold up to technical scrutiny
  • Preferred: Experience in programmatic advertising, adtech, or another real-time bidding or marketplace environment
  • Preferred: Familiarity with mobile attribution, MMPs, or privacy-driven measurement

Tech stack

SQLmobile measurement ecosystemattributionMMPsaudiencesdeep linking

Benefits

Opportunity to join a highly motivated and talented team in a fun and friendly work environmentCompetitive compensation packageTop location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridgeWork from home 2 days/week, flexible working hoursPrivate Health InsuranceProfessional development with a LinkedIn Learning subscription and other training opportunitiesMeal vouchers - Ticket Restaurant monthly allowanceMonthly gym allowance: Choose between DiR Gym and WellhubMonthly TGIF events and regular team-building initiativesFun and friendly work environment with talented marketers and engineers from over 40+ countries

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