TripleLift

MNTN
Principal Strategist, Ad Measurement
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
United States
Full job description
MNTN is hiring a Principal Strategist, Ad Measurement to lead advanced measurement strategy and performance validation in the Connected TV (CTV) advertising ecosystem. This senior role involves owning best practices for incrementality testing, lift studies, attribution, and experimental design. The strategist will partner with Customer Success, Revenue, Business Development, Engineering, and external measurement providers to guide customer measurement approaches, translate complex results into actionable insights, and contribute to product strategy. The role requires 8+ years of experience in customer-facing, product, analytics, or technical roles with expertise in AdTech, MarTech, or performance marketing measurement frameworks. Strong communication, customer-centric mindset, cross-functional collaboration, and analytical problem-solving skills are essential. The position is full-time and remote, based in the United States.
What you'll do
- Own best practices for advanced measurement and performance validation including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem
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