Principal Strategist, Ad Measurement

CTVincrementality testinglift studiesattributionexperimental designAdTechMarTechperformance marketingmeasurementanalyticscustomer successproduct strategy

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

United States

Full job description

MNTN is hiring a Principal Strategist, Ad Measurement to lead advanced measurement strategy and performance validation in the Connected TV (CTV) advertising ecosystem. This senior role requires 8+ years of experience in customer-facing, product, analytics, or technical roles with expertise in incrementality testing, lift studies, attribution, and experimental design. Responsibilities include owning best practices for measurement, partnering with Customer Success and Engineering teams, advising customers on measurement results, leading enablement on analytical best practices, contributing insights to go-to-market initiatives, and maintaining expertise on CTV and AdTech measurement trends. The role requires strong communication, customer-centric mindset, cross-functional collaboration, and analytical problem-solving skills. The position is full-time and remote, based in the United States.

What you'll do

Own best practices for advanced measurement and performance validation including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem
Partner with Customer Success to design, evaluate, and interpret customer measurement approaches
Act as a strategic advisor to customers translating complex measurement results into clear, actionable business insights
Lead internal and external enablement on measurement rigor and analytical best practices
Contribute measurement-driven insights to go-to-market initiatives including playbooks, positioning, and enablement materials
Synthesize learnings across customer engagements to identify patterns and opportunities informing product strategy and roadmap
Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions
Serve as an escalation point for complex post-launch measurement challenges
Maintain expertise on the evolving CTV and AdTech measurement landscape

Requirements

8+ years of experience in customer-facing solutions, product, analytics, or technical roles with ownership over measurement strategy, performance validation, or complex analytical problem-solving
Prior experience in AdTech, MarTech, or performance marketing with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks
Strong communication skills to translate complex technical and analytic concepts into clear, executive-ready recommendations
Customer-centric mindset comfortable guiding customers through complex post-launch performance validation and optimization
Cross-functional collaboration skills with Product, Engineering, Customer Success, and external partners
Analytical, solution-oriented approach to identify performance gaps, troubleshoot challenges, and recommend actionable solutions
Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers