AdTechTalent
Programmatic2 days agoHybrid

PubMatic

Principal Software Engineer - PubMatic AgenticOS (Buy Side Bidding Platform)

Golangreal-time biddingDSPperformance advertisingcampaign pacingbudget managementoptimization algorithmsKafkaFlinkSparkOpenRTBVASTSQLPostgreSQLSnowflakeBigQueryAWSGCPAzureDockerKubernetesdistributed systemslow latencyhigh scaleprogrammaticad techmachine learningmentoringarchitecture

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

Pune, India

Full job description

Seeking a Principal Software Engineer to lead design and development of scalable, low-latency buy-side ad tech systems. Requires deep expertise in Golang, real-time bidding, campaign pacing, and optimization algorithms with DSP/performance advertising experience. Responsibilities include architecting high-throughput bidding systems, leading bidder service development, designing campaign pacing and budget management algorithms, owning deal execution and auction systems, building real-time data pipelines, collaborating with ML teams, supporting programmatic protocols, ensuring data quality and compliance, performance tuning, mentoring engineers, and driving technical innovation. Requires 8+ years software engineering experience in ad tech, strong Golang skills, experience with Kafka, Flink, Spark, OpenRTB, VAST, SQL, cloud platforms (AWS/GCP/Azure), containerization (Docker/Kubernetes), and cross-functional collaboration. Bachelor’s degree in CS/IT or equivalent required. Hybrid work schedule with 3 days in office and 2 remote. Benefits include paid leave, healthcare, commuter benefits, wellness programs, unlimited DTO (US), mobile reimbursement, stocked pantries, and catered lunches.

What you'll do

  • Architect, design, and build high-throughput, ultra-low-latency real-time bidding systems for buy-side advertising platforms
  • Lead development of bidder services handling millions of QPS with strict latency and reliability SLAs using Golang/C/C++
  • Design and implement campaign pacing, budget management, and delivery optimization algorithms across multiple objectives (CPA, ROAS, CTR, CVR)
  • Own core systems for deal execution, auction participation, bid shading, and supply path optimization
  • Build and evolve real-time and near-real-time data pipelines for impressions, clicks, conversions, and attribution using Kafka, Flink, or Spark
  • Collaborate closely with ML engineers to productionize models such as bid optimization, contextual bandits, reach forecasting, and incrementality models
  • Integrate and maintain support for programmatic advertising protocols (OpenRTB, VAST, CTV-specific standards)
  • Drive architectural decisions around scalability, fault tolerance, data consistency, and latency optimization
  • Ensure data quality, governance, privacy, and compliance across the performance advertising stack
  • Conduct deep performance profiling, latency tuning, and debugging of distributed systems in production
  • Mentor engineers, set coding and design standards, and lead technical reviews across teams
  • Evaluate and introduce new technologies, auction strategies, and optimization frameworks to keep the platform competitive

Requirements

  • Eight plus years of software engineering experience, with significant depth in ad tech / performance advertising / Building DSP bidder (Buy side)
  • Strong hands-on experience with Golang in building low-latency, high-scale backend systems
  • Proven experience designing and operating real-time bidding platforms, bidders, or ad serving systems
  • Deep understanding of campaign pacing, budget allocation, and performance optimization algorithms
  • Experience with streaming and distributed systems (Kafka, Flink, Spark Streaming)
  • Strong familiarity with OpenRTB, VAST, and programmatic advertising workflows
  • Solid knowledge of SQL, PostgreSQL and large-scale analytics platforms (Snowflake, BigQuery, or similar)
  • Experience with cloud platforms (AWS, GCP, or Azure) and containerized environments (Docker, Kubernetes)
  • Strong foundation in data structures, algorithms, and distributed system design
  • Experience working cross-functionally with product, data science, analytics, and ML teams
  • Demonstrated ability to own systems end-to-end, influence architecture, and deliver at scale
  • Excellent communication skills with the ability to drive technical direction and mentor others
  • Bachelor’s degree in engineering (CS / IT) or equivalent degree from well-known Institutes / Universities

Tech stack

GolangCC++KafkaFlinkSparkOpenRTBVASTSQLPostgreSQLSnowflakeBigQueryAWSGCPAzureDockerKubernetesGenerative AI toolsGitHub CopilotChatGPTClaudeCursorWindsurf

Benefits

Paid leave programsPaid holidaysHealthcare insuranceDental insuranceVision insuranceDisability insuranceLife insuranceCommuter benefitsPhysical wellness programsFinancial wellness programsUnlimited discretionary time off (DTO) in the USReimbursement for mobileFully stocked pantriesIn-office catered lunches 5 days per week

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