AdTechTalent
Product6 days agoOn-site

Amazon Web Services (AWS)

Principal Product Marketing Manager, Retail Ad Service (RAS), Amazon Ads, Amazon Ads

product marketingretail mediaadtechcommerce platformsGTMB2Bfirst-party datamonetizationadvertisingstrategycross-functional leadership

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

Culver City, United States; New York, US; Seattle, United States; Sunnyvale, United States

Full job description

Amazon Ads is hiring a Principal Product Marketing Manager to lead global adoption of Retail Ad Service (RAS) across retailers and commerce partners. The role focuses on customer adoption, revenue growth, and industry positioning. Responsibilities include defining GTM strategy, partnering with business development, product, sales, and partner teams, developing positioning and sales materials, influencing product roadmap, leading industry engagement, and building customer-facing assets. Requires 9+ years in product marketing, product management, business development, or GTM roles with experience in advertising, retail media, commerce platforms, or related industries. Strong leadership, communication skills, and ability to use customer and market insights to influence strategy are essential. Benefits include sign-on payments, RSUs, comprehensive health insurance, 401(k) matching, paid time off, and parental leave.

What you'll do

  • Define and drive the global GTM strategy for RAS adoption across retailers and commerce platforms
  • Partner with business development, product, sales, and partner teams to accelerate customer adoption and revenue growth
  • Develop positioning, messaging, narratives, and sales enablement materials tailored to this customer segment
  • Influence product roadmap and strategy through customer and market insights
  • Define GTM approaches for new customer segments and retail-adjacent commerce platforms
  • Lead industry engagement across events, analysts, thought leadership, and customer programs
  • Build customer-facing assets including case studies, executive narratives, demos, and web content

Requirements

  • 9+ years in product marketing, product management, business development, or GTM roles
  • Experience in advertising, retail media, commerce platforms, or related industries
  • Experience supporting complex B2B customer adoption motions
  • Strong cross-functional leadership and executive communication skills
  • Experience using customer and market insights to influence strategy
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience driving direction and alignment with cross-functional teams

Benefits

Sign-on paymentsRestricted stock units (RSUs)Health insurance (medical, dental, vision, prescription)Basic Life & AD&D insurance and option for Supplemental life plansEmployee Assistance Program (EAP)Mental Health SupportMedical Advice LineFlexible Spending AccountsAdoption and Surrogacy Reimbursement coverage401(k) matchingPaid time offParental leave

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