AdTechTalent
Product3 days agoHybrid

Tatari

Principal Product Manager, Reporting and Measurement

product managementdata analyticsmachine learningAIdata visualizationETLadvertising technologyTV advertisinghybridAgileNielsen ONEbrand metricsaudience metricsupper funnel analytics

Key details

Salary

$175K – $225K

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

San Francisco, United States

Full job description

Tatari seeks a Principal Product Manager for the Reporting and Measurement team focused on Intuitive Reporting. The role involves managing the product lifecycle, collaborating with cross-functional teams, defining product roadmaps, and delivering data-driven features that demonstrate the value of TV advertising beyond direct-response metrics. Candidates must have 6+ years of product management experience in data and analytics products, strong skills in data visualization, analytics, and ML/GenAI, and familiarity with audience measurement techniques. The position is full-time, senior level, hybrid (2 days in office), located in San Francisco, CA. Compensation ranges from $175,000 to $225,000 plus equity, with comprehensive benefits.

What you'll do

  • Manage entire product life cycle from ideation to post-launch analytics under senior guidance
  • Collaborate with engineering, media-buying, data science, sales, marketing, and client management
  • Help define short and long term product roadmap and translate company vision into product solutions
  • Provide thought leadership and execution in data initiatives for TV advertisers
  • Understand customer requirements and synthesize product features proving full TV marketing impact
  • Balance current possibilities with future planning
  • Monitor industry trends and competition to position Tatari’s products

Requirements

  • 6+ years of product management experience, with emphasis in customer-facing data & analytics products
  • Experience in advertising or marketing technology is a bonus
  • Ability to work in a high-ambiguity environment
  • Passion for delivering features leveraging data, analytics, and ML/GenAI
  • Strong analytics sense and ability to extract meaningful signals from large data sets
  • Strong ability in building and telling stories through data visualization
  • Experience partnering closely with Design for user research and product design
  • Strong communication and people skills for interaction with teams, clients, and vendors
  • Ability to present roadmap and initiatives to senior leadership clearly and compellingly
  • Success in developing high-leverage, defensible, and business-growing features
  • Customer-needs obsession, Agile fluency, strong user story and solution creation skills
  • Highly organized and detail-oriented
  • Hands-on experience specifying and shipping products built on ETL and calculation pipelines
  • Ability to partner on pipeline design, data modeling, and computation tradeoffs
  • Familiarity with audience and reach measurement (e.g., Nielsen ONE, cross-platform reach/frequency)
  • Understanding of TV/advertising measurement beyond direct-response metrics

Tech stack

AImachine learningdata pipelinesdata sciencedata visualizationETLcalculation pipelinesAgile

Benefits

Total compensation ($175,000 - $225,000) + EquityHealth insurance coverage for employee and dependents401K, FSA, and commuter benefits$150 monthly spending account$1,000 annual continued education benefit$500 Newbie Productivity PerkUnlimited PTO and sick daysMonthly Company Wellness Day OffSnacks, drinks, and catered lunches at the officeTeam building eventsHybrid RTO of 2 days per week in office

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