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Principal Braze MarTech Consultant (m/f/d)

BrazeMarTechmarketing automationdigital marketingcustomer journeyssegmentationpersonalizationAI-driven segmentationHTMLSQLLiquid templatingPythonAPIsCDPsconsultinghybrid

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Munich, Germany

Full job description

The Principal Braze MarTech Consultant leads and supports implementation of Braze and other marketing automation technologies for global clients. Responsibilities include designing cross-channel customer journeys, leading MarTech solution design, advising clients on Braze features, acting as subject matter expert, contributing to strategic development of MarTech capabilities, and mentoring junior team members. Requires at least 5 years of Braze experience, knowledge of Salesforce, Adobe, or HubSpot is a plus, strong digital marketing understanding, pre-sales experience, international implementation experience, AI-driven segmentation knowledge, and proficiency in HTML, SQL, Liquid templating, Python, CDPs, and APIs. Fluency in German and English is required. The role is full-time, senior level, and hybrid based in Munich, Germany.

What you'll do

  • Design cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other MarTech tools
  • Lead MarTech solution design including segmentation logic, data schema definition, event structures, and behavioral triggers
  • Advise clients on effective use of Braze features such as Canvas, Currents, Catalogs, Connected Content, Liquid templating, and advanced segmentation
  • Act as subject matter expert in workshops, pitches, and client discussions related to Braze and marketing technology ecosystems
  • Contribute to strategic development of MarTech capabilities, methodologies, and reusable frameworks
  • Collaborate with internal teams to resolve questions, escalations, and technical challenges
  • Coach and mentor junior team members on MarTech concepts, platforms, and consulting skills

Requirements

  • At least 5 years of hands-on experience with Braze
  • Experience with comparable marketing automation platforms such as Salesforce, Adobe, or HubSpot is a plus
  • Strong understanding of digital marketing concepts including segmentation, personalization, customer journeys, and consent management
  • Ability to conduct pre-sales activities for Braze prospects
  • Experience leading successful Braze implementation across international markets
  • Experience with AI-driven segmentation in Braze and other marketing automation platforms
  • Working knowledge of HTML, SQL, Liquid or similar templating approaches
  • Familiarity with data layers, CDPs, and APIs
  • Knowledge of Python
  • Ability to explain complex technical concepts clearly to non-technical stakeholders
  • Proactive, solution-oriented approach in fast-paced project environments
  • Fluency in German and English

Tech stack

BrazeSalesforceAdobeHubSpotHTMLSQLLiquid templatingPythonCDPsAPIs

Benefits

2 additional volunteering days3 extra wellness daysMental Health First Aider and Employee Assistance programCO₂-neutral offices using renewable energyAccess to training and development opportunities via dentsu Academy40 additional hours per year for personal and professional developmentCorporate benefits platformCompany pension planWorkation possibilityReferral bonus programOffice dogs allowed27 days vacation per yearFlexible working hours with flexitime and home office optionsOvertime recorded from minute oneFresh fruit and coffee with (oat) milk daily in offices

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