Principal Analyst, Identity Analytics

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Epsilon is seeking a Principal Analyst in Identity Analytics, a senior individual contributor role responsible for analytical projects connecting CORE Identity to business value. The role involves partnering with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions. Responsibilities include leading evaluation of identity data sources and partnerships, forecasting impacts of privacy and market changes, defining KPIs, translating analytical findings into recommendations, leading cross-functional initiatives, owning high-impact analyses, establishing analytical standards, and serving as a subject matter expert on identity. Requirements include a Master’s degree preferred in related fields, 10+ years of experience in marketing, business, identity, or data analytics, strong data-driven decision-making skills, experience with big data technologies (SQL, Spark, Databricks, Hive), familiarity with Python, R, ML, or AI workflows, and understanding of MarTech and AdTech ecosystems. Benefits include flexible time off, paid holidays, parental leave, health coverage, 401(k), tuition assistance, commuter benefits, and professional development. Locations are Chicago, Illinois and Westminster, Colorado, United States. Salary range is USD $127,900 to $237,500 annually.