The Trade Desk seeks a mid-level full-time Performance Marketing professional with 5+ years experience in brand or performance marketing, ideally in ad tech or media. The role involves developing and owning the annual performance marketing GTM strategy for NAMER, including events, ABM budget, conversion campaigns, and partner integrations focused on growth targets. Responsibilities include partnering with the business development team to drive acquisition goals, managing prospecting events and webinars, leading Salesforce workflows for MQL hand-offs, maintaining Ideal Customer Profiles, and reporting on acquisition progress. The candidate must have strong storytelling, analytical, creative, and operational skills, be collaborative, proactive, and able to manage multiple projects autonomously. Benefits include comprehensive healthcare, retirement plans, disability coverage, life insurance, tuition reimbursement, parental leave, sick and vacation time, paid holidays, stock purchase plans, and variable incentives. The base salary range is $77,600 to $142,200 USD.
What you'll do
Develop and own annual performance marketing GTM strategy including vision, objectives, activation plans, and measurement strategy
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Bellevue, United States; Boston, United States; Boulder, United States; Chicago, United States; Denver, United States; Los Angeles, United States; New York, US; San Francisco, United States; San Jose, United States; Seattle, United States; Ventura, United States•7 days ago
Cover events strategy, ABM budget, conversion campaign plan, and partner integrations across NAMER business with focus on Growth targets and categories
Partner with new business BD team to drive acquisition goals and apply performance mindset
Responsible for prospecting events strategy to get BD 'hunters' into relevant rooms and conferences
Own NAMER webinar strategy from planning through execution and impact measurement
Lead Salesforce workflows connecting Commercial teams with new business opportunities and MQL hand-off
Develop standardized communications with insights about lead source and next steps
Partner on trainings and processes to streamline Salesforce collaboration
Manage creation and maintenance of Ideal Customer Profiles (ICPs)
Develop regular reporting on progress towards acquisition goals with Marketing Analytics
Build strong relationships with cross-functional stakeholders including Digital Marketing, Brand Marketing, Editorial, Business Development, Marketing Operations, Analytics, Revenue Operations, and Commercial Training
Serve as connector across PR, Events, and Creative teams to amplify Performance Marketing efforts
Contribute to Marketing team culture of innovation, creativity, bias towards action, and continuous improvement
Requirements
5+ years of experience in brand marketing, performance marketing, or related roles
Exposure to ad tech, media, or data partnership ecosystems
Strategic storytelling skills to translate complex concepts into clear narratives
Strong balance of analytical, creative, and operational thinking
Comfortable designing structure within uncertainty and building clarity and process
Collaborative mindset and proactive working style
Experience building effective collaborative relationships with senior BD counterparts
Ability to manage multiple projects and workstreams with autonomy and ownership
Curious, creative, and motivated to grow with a dynamic team
Tech stack
Salesforce
Benefits
Comprehensive healthcare (medical, dental, vision) with premiums paid in full for employees and dependentsRetirement benefits such as 401k plan and company matchShort and long-term disability coverageBasic life insuranceWell-being benefitsReimbursement for certain tuition expensesParental leaveSick time of 1 hour per 30 hours workedVacation time up to 120 hours in the first year and 160 hours thereafterAround 13 paid holidays per yearEmployee Stock Purchase Plan with discounted stock purchaseVariable compensation-based incentives and commissions depending on roleStock-based compensation grants based on company and individual performance
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