Performance Marketing Manager

What you'll do

• Own paid social strategy across LinkedIn, Meta, TikTok, and other emerging platforms
• Translate GTM priorities, product messaging, and campaign briefs into channel-specific plans
• Build, launch, and optimize paid social campaigns end-to-end: audience segmentation, targeting, bidding, pacing, and testing
• Lead creative direction for paid social, developing platform-tailored creative frameworks and partnering with Brand & Content teams
• Use AI tools (ChatGPT, creative AI, automation platforms) to improve workflows and optimize creative and targeting efficiency
• Ensure platform hygiene, troubleshoot issues (tracking, UTMs, integrations), and maintain operational foundations
• Serve as primary owner of StackAdapt’s paid social program and collaborate with performance marketers for unified planning and measurement
• Provide secondary support for paid search and programmatic channels as needed
• Monitor daily and weekly performance to optimize targeting, placements, creative, and bidding strategies
• Build and manage multi-touch, full-funnel campaign structures supporting awareness, engagement, retargeting, and pipeline acceleration
• Apply attribution models and contextualize social performance across the buyer journey
• Develop hypotheses and execute testing roadmaps to improve efficiency, conversion rates, and pipeline impact
• Identify new platform features, beta opportunities, and competitive trends
• Partner with Integrated Campaigns, Product Marketing, Brand & Creative, and Marketing Operations teams
• Support international regions (EMEA, APAC) by advising on paid social best practices
• Own paid social dashboards and reporting cadence; track KPIs and deliver insights decks
• Act as paid social expert, document playbooks, provide informal coaching, and manage high-visibility programs
• Champion strong QA, operational excellence, and a bias toward action

Requirements

• 3-5+ years of experience in paid social or digital advertising (B2B SaaS, AdTech, or MarTech preferred)
• Hands-on executional expertise across LinkedIn Ads, Meta Ads Manager, TikTok Ads, and social retargeting strategies
• Experience with paid search platforms (Google Ads, Bing, YouTube) is a plus; willingness to learn is required
• Experience running Display, Native, CTV, DOOH ads through a platform like StackAdapt is a plus; willingness to learn is required
• Strong understanding of attribution, UTM strategy, CRM integrations (HubSpot preferred), and data interpretation
• Ability to translate business objectives into intuitive, high-performing campaign architectures
• Deep understanding of B2B buyer behavior and how paid social drives full-funnel growth and pipeline acceleration
• Exceptional creative instincts paired with analytical rigor
• Strong cross-functional communication and alignment skills
• Excellent attention to detail, project management, and channel troubleshooting capabilities
• A proactive, curious mindset with a strong sense of ownership and accountability

Tech stack

Benefits