AdTechTalent
Marketing21 days agoHybrid

Adsmurai

Paid Search Specialist (SEM)

SEMGoogle AdsSearch Ads 360GA4Looker StudioExcelGoogle Merchant CenterFirebaseAdjustAppsflyerBing AdsAmazon AdsGTMdigital marketingpaid searchcampaign optimizationreportingdata analysishybrid workMadrid

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Madrid, Spain

Full job description

Senior Paid Search Specialist (SEM) role in Madrid requiring at least 3 years of experience managing SEM campaigns. Responsibilities include identifying client needs, optimizing SEM campaigns, creating reports and strategic proposals, and building client relationships. Required skills include experience with Google Ads (full funnel), Search Ads 360, GA4, Google Merchant Center Next, Excel/Spreadsheet, and Looker Studio. Preferred skills include app analytics tools (Firebase, Adjust, Appsflyer), Bing Ads, Amazon Ads, Google Ads/GA4 certifications, GTM, and advanced measurement tools. Fluency in English and additional languages is a plus. The position offers a permanent contract, flexible hours, hybrid work model (2 days remote per week), vacation benefits, continuous training, and other employee benefits.

What you'll do

  • Identify client needs, problems and opportunities, offering solutions to improve accounts
  • Detect and leverage business opportunities (up selling/cross selling)
  • Manage and optimize SEM campaigns based on insights
  • Create reports and provide qualitative and quantitative analysis based on results
  • Create and present strategic proposals to clients and prospects
  • Build strong relationships with client teams

Requirements

  • At least 3 years of experience managing SEM campaigns
  • Experience with full funnel campaigns in Google Ads
  • Experience with Search Ads 360
  • Experience with GA4 and Google Merchant Center Next
  • Experience in creating automated reports and dashboards (Looker Studio)
  • Demonstrable experience in Excel/Spreadsheet
  • Up-to-date with latest SEM trends and best practices
  • Analytical mindset and strategic thinking
  • Experience with app analytics tools (Firebase, Adjust, Appsflyer) is a plus
  • Experience managing Bing Ads and/or Amazon Ads campaigns is a plus
  • Google Ads and/or GA4 certifications are a plus
  • Knowledge of GTM is a plus
  • Advanced use of measurement and attribution tools like GA4, Floodlights
  • International mindset and fluency in English (spoken and written) is a plus
  • Additional languages (Russian, Italian, French, Portuguese, Polish, Arabic) are valued
  • Strong interpersonal skills and practical, enthusiastic approach

Tech stack

Google AdsGA4Google Merchant Center NextSearch Ads 360ExcelSpreadsheetLooker StudioFirebaseAdjustAppsflyerBing AdsAmazon AdsGoogle Tag Manager (GTM)Google Analytics 4Floodlights

Benefits

Permanent contractFlexible working hoursHybrid work model (2 days remote per week)Intensive workday on Fridays, July and August23 vacation days (+1 day per year of seniority)Day off on birthdayContinuous training and professional development via Career PlanAccess to AdsmuAcademy training platformTeam activities and afterworksEnglish classesGym agreements (WellHub)Flexible compensation plan: meal tickets, transport, health insurance

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