AdTechTalent
Marketing1 month agoHybrid

Adsmurai

Paid Search Specialist (SEM)

SEMGoogle AdsSearch Ads 360GA4Google Merchant CenterLooker StudioExcelSpreadsheetFirebaseAdjustAppsflyerBing AdsAmazon AdsGTMGoogle AnalyticsFloodlightspaid searchdigital marketingcampaign optimizationreportingdata analysishybrid workMadrid

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Madrid, Spain

Full job description

Senior Paid Search Specialist (SEM) role in Madrid requiring at least 3 years of experience managing SEM campaigns. Responsibilities include identifying client needs, optimizing SEM campaigns, creating reports and strategic proposals, and building client relationships. Required skills include experience with Google Ads full funnel campaigns, Search Ads 360, GA4, Google Merchant Center Next, Excel/Spreadsheet, and Looker Studio. Preferred skills include app analytics tools (Firebase, Adjust, Appsflyer), Bing Ads, Amazon Ads, Google Ads/GA4 certifications, GTM, and advanced measurement tools. The role offers a permanent contract, flexible hours, hybrid work model (2 days remote), vacation benefits, continuous training, team activities, and flexible compensation. Fluency in English and additional languages is a plus.

What you'll do

  • Identify client needs, problems, and opportunities to improve accounts
  • Detect and leverage business opportunities (up selling/cross selling)
  • Manage and optimize SEM campaigns based on insights
  • Create reports and provide qualitative and quantitative analysis based on results
  • Create and present strategic proposals to clients and prospects
  • Build strong relationships with client teams

Requirements

  • At least 3 years of experience managing SEM campaigns
  • Experience with full funnel campaigns in Google Ads
  • Experience with Search Ads 360
  • Experience with GA4 and Google Merchant Center Next
  • Experience in creating automated reports and dashboards using Looker Studio
  • Demonstrable experience in Excel/Spreadsheet
  • Strategic mindset with analytical skills and comfort working with data
  • Up-to-date with latest SEM trends and best practices
  • Preferred: knowledge in App Analytics tools (Firebase, Adjust, Appsflyer)
  • Preferred: experience managing Bing Ads and/or Amazon Ads campaigns
  • Preferred: Google Ads and/or GA4 certifications
  • Preferred: knowledge of Google Tag Manager
  • Preferred: advanced use of measurement and attribution tools like Google Analytics 4, Floodlights
  • Preferred: international mindset and fluency in English (spoken and written)
  • Preferred: additional languages (Russian, Italian, French, Portuguese, Polish, Arabic)
  • Excellent interpersonal skills and enthusiastic, practical approach

Tech stack

Google AdsSearch Ads 360GA4Google Merchant Center NextExcelSpreadsheetLooker StudioFirebaseAdjustAppsflyerBing AdsAmazon AdsGoogle Tag Manager (GTM)Google Analytics 4Floodlights

Benefits

Permanent contractFlexible working hoursHybrid work model (2 days remote per week)Intensive workday on Fridays, mid-July and August23 vacation days (+1 day per year of seniority)Day off on birthdayContinuous training and professional development via Career PlanAccess to AdsmuAcademy training platformTeam activities and afterworksEnglish classesGym agreements (WellHub)Flexible compensation plan: meal tickets, transport, and health insurance

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