Epsilon seeks a Paid Media Strategy Manager with 5-7 years of experience in paid media, digital media, or performance marketing, preferably agency-side. The role involves developing data-driven, multi-channel paid media strategies to improve client business outcomes, advising on budget allocation and platform selection, auditing campaigns, analyzing performance data, and supporting business development. Expertise in paid social, SEM, programmatic, video, display, and emerging digital channels is required, along with certifications in Meta Blueprint, Google Ads, and Google Analytics. Strong communication and presentation skills are necessary. The position requires up to 30% travel and is based in Chicago, Illinois or Irving, Texas. Benefits include flexible time off, paid holidays, parental leave, health coverage, 401(k), tuition assistance, and more. Salary range is $87,100 to $161,700 annually.
What you'll do
Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Advise clients on paid media budget allocation, investment mix, platform selection, and channel roles
Navigate and advise across major paid media platforms including paid social, search, DSPs, retail media networks, video platforms, and measurement tools
Audit paid and owned channels or campaigns to identify growth opportunities
Use internal and external data, industry insights, and research to understand client’s end-customer
Help clients and internal teams understand emerging paid media trends
Define campaign performance metrics and measurement plans across paid digital programs
Analyze and visualize data to reveal trends and identify key opportunities
Support account growth and new business development
Present and sell ideas to clients in partnership with account management
Travel up to 30% annually
Requirements
5-7 years of experience in paid media, digital media, or performance marketing role
Certifications or demonstrated platform expertise across Meta Blueprint, Google Ads, Google Analytics, and relevant paid media, social, programmatic, or measurement platforms
Strong knowledge of digital strategies, standard methodologies, and industry trends
Experience developing digital marketing programs including brand activations, product launches, lifecycle & contact strategies, test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses
Experience developing and evaluating strategies across paid social, search, programmatic, display, video, mobile, and other digital channels
Understanding of customer relationship marketing concepts and tactical approaches to acquisition and retention
Ability to extract actionable insights from large data sets and create impactful visualizations
Ability to translate paid media platforms, technologies, and metrics into clear language for various audiences
Excellent verbal and written communication skills, including presentation skills to senior marketing leaders
Ability to manage multiple high-priority projects in a fast-paced environment
