AdTechTalent
Marketing28 days agoHybrid

Adsmurai

Paid Media Strategist

paid mediadigital marketinggoogle adsmeta adscriteodv360programmaticCTVDOOHtiktok adstaboolateadsrtb housetelevision media planningga4looker studiocampaign managementmedia strategymarketing

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Madrid, Spain

Full job description

Seeking a Senior Paid Media Strategist to lead digital strategy for a top client, coordinating multichannel paid media campaigns and collaborating with internal specialists, partners, and clients. Responsibilities include defining and leading paid media strategy aligned with business goals, managing campaign planning, activation, optimization, investment pacing, forecasting, KPI compliance, and identifying growth opportunities. Must have 5+ years experience in paid or digital media, expert knowledge of Google Ads and ecosystem, advanced Meta Ads skills, solid Criteo experience, knowledge of programmatic platforms (DV360), CTV, DOOH, native and retail media, offline media planning (television), client management, team coordination, strategic leadership, strong analytical skills, and familiarity with GA4, Looker Studio, and digital measurement tools. Benefits include permanent contract, flexible hours, hybrid work model with 2 remote days, intensive Fridays and holidays off, 23 vacation days plus seniority bonuses, birthday day off, ongoing training and career development, team activities, English classes, gym agreements, and flexible compensation plan including meal tickets, transport, and health insurance.

What you'll do

  • Define and lead the global Paid Media strategy aligned with client business objectives
  • Coordinate planning, activation and optimization of campaigns across multiple channels
  • Act as main strategic interlocutor with the client
  • Supervise investment distribution, pacing, forecasting and KPI compliance
  • Identify growth opportunities and synergies between channels
  • Coordinate specialist teams and ensure correct campaign execution
  • Develop strategic recommendations based on data and results
  • Coordinate channels including Google Ads (Search, Performance Max, YouTube, Display), Meta Ads, Criteo, DV360, CTV, DOOH, TikTok Ads, Taboola / Teads, RTB House, Television

Requirements

  • 5+ years of experience in Paid Media or Digital Media
  • Expert level in Google Ads and Google ecosystem
  • Advanced experience in Meta Ads
  • Solid experience in Criteo
  • Knowledge of programmatic platforms, especially DV360
  • Knowledge of CTV, DOOH, Native and Retail Media
  • Knowledge of offline media planning, especially television
  • Ability to manage clients, coordinate teams and lead strategic conversations
  • High analytical orientation and experience working with business KPIs
  • Knowledge of GA4, Looker Studio and digital measurement tools

Tech stack

Google AdsPerformance MaxYouTubeDisplayMeta AdsCriteoDV360CTVDOOHTikTok AdsTaboolaTeadsRTB HouseTelevision media planningGA4Looker Studio

Benefits

Permanent contractFlexible working hoursHybrid work model with 2 remote days per weekIntensive workday on Fridays, pre-holidays, mid-July and August23 vacation days (+1 day per year of seniority)Day off on birthday (Adsmubirthday)Active training and professional growth through Career PlanAdsmuAcademy training platformTeam activities and afterworksEnglish classesGym agreements (WellHub)Flexible compensation plan: meal tickets, transportation and health insurance

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