AdTechTalent
Marketing7 days agoHybrid

Adsmurai

Paid Media Specialist (B2B)

Google AdsMeta AdsLinkedIn AdsTikTok AdsSEMPaid MediaB2BMarketingData AnalysisLooker StudioGA4Search Ads 360Google Merchant CenterFirebaseAdjustAppsflyerBing AdsAmazon AdsGTMGoogle AnalyticsCampaign ManagementReportingDashboardHybrid Work

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Madrid, Spain

Full job description

Paid Media Specialist (B2B) role based in Madrid. Requires at least 3 years managing SEM campaigns with experience in full-funnel Google Ads (Search, Display, YouTube, PMAX) and social platforms (Meta, LinkedIn Ads, TikTok). Responsibilities include campaign management, business opportunity identification, data-driven optimization, reporting with Looker Studio and Google Sheets, strategic proposal development, and client relationship management. Required skills: GA4, Google Merchant Center Next, Search Ads 360, Excel, dashboard creation, and advanced measurement tools. Preferred: app analytics (Firebase, Adjust, Appsflyer), Bing Ads, Amazon Ads, Google Ads/GA4 certifications, GTM, and English proficiency. Offers permanent contract, flexible hours, hybrid work (2 days remote/week), intensive Fridays in summer, vacation days, birthday off, continuous training, team activities, English classes, gym benefits, and flexible compensation.

What you'll do

  • Manage full-funnel campaigns on Google Ads (Search, Display, YouTube, PMAX) and social platforms (Meta, LinkedIn Ads, TikTok if applicable)
  • Identify business opportunities: up-selling, cross-selling, and expansion to new markets or platforms
  • Continuously optimize campaigns based on data analysis of key metrics, audience adjustments, creatives, bids, and budgets
  • Create reports and dashboards (Looker Studio, Google Sheets) with qualitative and quantitative analysis to clearly communicate to clients
  • Prepare and present strategic proposals to current and potential clients from pitch to execution
  • Build strong relationships with client teams, acting as the technical and commercial point of contact

Requirements

  • Experience working with B2B accounts and clients
  • Strategic mindset with analytical skills and data-driven approach
  • Experience managing full-funnel campaigns in Google Ads
  • Experience with GA4 and Google Merchant Center Next
  • Experience with Search Ads 360
  • Proficiency in Excel and Google Sheets
  • Experience creating automated reports and dashboards with Looker Studio
  • At least three years managing SEM campaigns
  • Knowledge of app analytics tools like Firebase, Adjust, Appsflyer (preferred)
  • Experience managing Bing Ads and/or Amazon Ads campaigns (preferred)
  • Google Ads and/or GA4 certifications (preferred)
  • Knowledge of GTM (preferred)
  • Advanced use of measurement and attribution tools such as Google Analytics 4 and Floodlights
  • International mindset and fluency in English is a plus

Tech stack

Google AdsMeta AdsLinkedIn AdsTikTok AdsGA4Google Merchant Center NextSearch Ads 360ExcelGoogle SheetsLooker StudioFirebaseAdjustAppsflyerBing AdsAmazon AdsGoogle Ads CertificationGA4 CertificationGTMGoogle Analytics 4Floodlights

Benefits

Permanent contractFlexible working hoursHybrid work model (2 days remote per week)Intensive workday on Fridays, July and August23 vacation days (+1 day per year of seniority)Birthday day offContinuous training and professional development through Career PlanAccess to AdsmuAcademy training platformTeam activities and afterworksEnglish classesGym agreement (WellHub)Flexible compensation plan: meal tickets, transportation, and health insurance

Apply now

Ready to take the next step in your career? Click the button below to continue to the application process.

Continue to applicationBrowse more jobs

Similar jobs

More roles worth a look

Related opportunities based on specialty and working model so candidates can keep momentum.