Full job description
Merkle, a dentsu company, seeks a senior CRM & Loyalty Architect with expertise in Microsoft Dynamics 365 Customer Engagement and Power Platform to design and deliver customer engagement solutions. Responsibilities include leading architecture and design of CRM & Loyalty solutions, translating client needs into scalable architectures, implementing integration patterns, leading migration programs, acting as SME in client engagements and pre-sales, collaborating with stakeholders, providing technical leadership, supporting solution design in proposals, ensuring adherence to standards, identifying risks, and staying updated with Microsoft ecosystem innovations. Requirements include architect-level expertise in Dynamics 365 Sales and Customer Insights, Power Platform, Azure services (Service Bus, Event Hub, Functions), migration tools (Azure Data Factory, KingswaySoft), CRM architecture principles, integration patterns, client-facing experience, familiarity with Success by Design, workshop facilitation, pre-sales contribution, strong CRM ecosystem understanding, excellent communication in German and English, and optionally Salesforce experience and Microsoft certifications. The role offers hybrid work, competitive benefits, global collaboration, inclusive culture, and growth opportunities. Location: Zürich, Switzerland.
What you'll do
- Lead architecture and design of CRM & Loyalty solutions based on Microsoft Dynamics 365 and Power Platform
- Translate client business needs into scalable, secure, and high-performing solution architectures
- Define and implement integration patterns between Dynamics 365 / Dataverse and other systems
- Lead or support Dynamics 365 migration programs
- Act as Subject Matter Expert in client engagements, delivery projects, and pre-sales activities
- Collaborate with business stakeholders, product owners, and delivery teams
- Provide technical leadership and governance across the full delivery lifecycle
- Support solution design during RFPs, proposals, and client pitches
- Ensure adherence to architectural standards, best practices, and performance benchmarks
- Identify risks and define mitigation strategies for complex CRM implementations
- Stay updated with latest Microsoft ecosystem innovations and industry trends
Requirements
- Architect-level expertise in Microsoft Dynamics 365 (Sales, Customer Insights)
- Experience with Power Platform and Dataverse
- Understanding and hands-on experience with Azure services (Service Bus, Event Hub, Azure Functions)
- Hands-on experience with migration tools and ETLs (Azure Data Factory, KingswaySoft)
- Strong knowledge of CRM architecture principles including data models, security, and scalability
- Proven experience with integration patterns (APIs, middleware, event-driven architectures)
- Experience with Dynamics 365 migrations and transformation programs
- Client-facing experience including workshops, stakeholder management, and advisory
- Familiarity with Success by Design methodology
- Experience running discovery workshops with customers from different industries
- Ability to contribute to pre-sales and business development activities
- Strong understanding of end-to-end CRM and customer engagement ecosystems
- Excellent communication and presentation skills
- Fluency in German and English
- Nice to have: Experience with Salesforce or other CRM platforms
- Nice to have: Experience in multi-system landscapes and enterprise architecture
- Nice to have: Microsoft certifications (Dynamics 365, Azure)
Tech stack
Microsoft Dynamics 365 SalesMicrosoft Dynamics 365 Customer InsightsPower PlatformDataverseAzure Service BusAzure Event HubAzure FunctionsAzure Data FactoryKingswaySoftAPIsmiddlewareevent-driven architecturesSalesforce (nice to have)
Benefits
Global collaboration with over 70,000 colleagues in 145 countriesHybrid work models with adaptable hours and home office optionsInclusive and supportive culture celebrating diversityCompetitive salariesVolunteer days and wellness daysModern officesMulti-cultural environment fostering creativity and innovationOpportunity to work on innovation-driven projectsPurpose-driven culture focused on sustainable growthGrowth opportunities through training, mentorship, and data-driven projectsAccess to the wider dentsu network for career expansion