Monetization Lead

What you'll do

• Define and evolve the ad monetization strategy across the games portfolio focused on eProfit outcomes
• Own waterfall structure, floor pricing, and placement strategy across all titles
• Maintain live knowledge of eProfit, ARPDAU, eROAS, and fill/show rates daily
• Build and run a high-velocity A/B testing culture for monetization
• Translate experiment results into prioritized actions
• Set cadence and quality standards for monetization hypothesis testing
• Own and grow relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization
• Negotiate terms and resolve commercial or technical issues with partners
• Represent Appodeal as the accountable owner of monetization outcomes in partner conversations
• Operate using a shared intelligence layer for data and analytics
• Partner with data and R&D teams to ensure intelligence layer supports monetization decision-making
• Act as Product Owner for monetization, integrating Ad Tech, Analytics, and Product without direct reporting lines
• Work closely with Product and UA to ensure monetization decisions consider full eProfit
• Enable fast hypothesis testing and iteration cycles across the games portfolio
• Build and lead a lean, high-talent team
• Set high standards for ownership, speed, and rigor, addressing performance gaps
• Foster a culture of direct responsibility (DRIs) rather than ticket-resolving

Requirements

• Proven, hands-on experience leading monetization specifically for casual, ad-monetized mobile games (cards, word, board, puzzle, or comparable evergreen genres)
• Track record building and scaling a rigorous, high-velocity experimentation culture (A/B testing, waterfall optimization) with measurable eProfit/ARPDAU/eROAS impact
• Comfortable operating without a dedicated in-house analytics headcount — pulling data, attribution, and LTV models from a shared intelligence layer
• Strong existing relationships with ad networks, DSPs, and exchanges relevant to casual gaming monetization
• Experience building and leading lean, high-talent teams; ability to raise the bar on talent density rather than grow headcount for its own sake
• Comfortable acting as a cross-functional integrator (Product Owner model) — pulling in Ad Tech, Analytics, and Product without direct reporting authority
• Experience scaling ad-monetization revenue for a casual game from early traction to meaningful portfolio contribution
• Experience with mediation platforms and waterfall management tools (e.g., AppLovin MAX, LevelPlay, Topon)
• Familiarity with analytics and attribution tools: Firebase, GameAnalytics, Amplitude, AppsFlyer
• Experience negotiating commercial terms directly with ad networks or DSPs
• History of operating in lean, low-headcount environments where you personally do the analysis rather than delegate it

Tech stack

Benefits